Knowing and knowing can win, talking about the analysis strategy of competitor

　　

We do SEO can not blindly blindfolded the head to engage in their own technology, should pay close attention to the changes in the market, more research and research competitors strategy, see them which is stronger than us, which is weaker than us, and then calmly deal with, you can do in the 帷幄, the run-off in the thousands of miles away! Just as Bingshu "grandson of the attack" said: "The enemy, win, do not know the other and confidant, a win and a negative, do not know that, not confidant, every war will be dangerous." So we do in the process of SEO, to both confidant and know that, early analysis work is essential, including Web site data analysis, keyword analysis, competitor analysis, today I through some of my experience to talk about competitor analysis.

First, domain name analysis

Do a good job of domain name analysis is the first step, many domain names are innate advantages, such as some old domain names, search engines have a lot of history included, this may be his natural "rich second-generation" advantage. Here we want to focus on analyzing the age and PR value of the domain name, there is the Web site's server opening speed and so on.

Second, the structure of the site analysis

We have to fully analyze the structure of the site compared to ourselves and our opponents, this is the key to a website, analysis of a website, first of all, to see the physical and logical structure of the site, look at the site home page and each column page, the relationship between the page, whether the use of div+css; The code is concise, whether the user experience, Whether there is a stacked keyword phenomenon, whether there is a structural error problem.

Third, the analysis of the key words

Keywords are the core of the site, so we want to analyze the competitors of the site keyword rankings. First of all, we have to use the Code H tag, analysis of the main keyword, the second keyword, and the long tail is what? density and layout? Then the use of data mining tools to analyze Baidu Index, related keywords, competitive analysis, intelligent quotes. Meet the key words of high difficulty coefficient, we need to return to the second, can not head-on confrontation. For example you want to do a portal class website, want and Sina call to challenge, in order to show your strength, this naturally a bit Ishing. So through the analysis of the competitor keyword can Shini, hit him a surprise!

Iv. Analysis of website content

The content of the analysis is mainly to see whether the original, whether false original, included how, update frequency, how the quality of the content is not to attract customers, and so on, of course, to analyze these content has not around the site keyword to do, these are conducive to search engine optimization, if the other side of this is That naturally gives us a chance to overtake him.

Analysis of the outside chain of the website

Through SEO and webmaster tools to analyze what competitors have done outside the chain, then analysis of their own, you can go to do on their own site outside the chain, external links is a site ranking an important factor, we all know the content of the king, the chain for the emperor, so from here can also see how competitors do seo. Of course, is not outside the chain the more the better, but also depends on the relevance, whether it is high-quality links.

When we do SEO, choose the right competitor not only can help us to understand the shortcomings of their own site faster, find the strengths of opponents, but also gradually enhance the core competitiveness of our site, so that the enemy, and easy.

Bowen originated from http://www.sansiwu.com/this blog just want to remind everyone in the buried in the SEO and don't forget more analysis and analysis of competitors, I hope everyone can easily operations in the 帷幄, the run-off in the thousands of miles away!