| Article Description: the innovation of the iphone: the pursuit of design sacrifice signals at the expense of. |
Yesterday at home received express phone, uncle to my hoarse shouted: I can't hear clearly! I can't hear you clearly! I also shouted: My signal is not good! I'm using a iphone!.
Lenovo to Zuckerberg's comments on the iphone: "I need three phones." The morning with an iphone, no electricity in the afternoon to change another iphone, in addition to need a third cell phone to call. "It's rare to see Zack humor once."
calls, usually the core function of a cell phone. It is difficult to imagine a signal quality of the accused of a mobile phone selling so good, and the expertise of Nokia is at sunset. To be sure, Apple has the life of a mobile phone. I imagined a conversation at the beginning of the iphone development.
jobs: To pursue the ultimate sense of design.
Designer: We can achieve this, but we must sacrifice the quality of the signal at the expense.
jobs: Then do it.
Product Manager: This is not possible, call is the core function of the mobile phone.
jobs: Find More "core functions", we are smartphones and can do a lot of things.
Product Manager: This is not possible, the application of the dissemination and sales channels to limit us.
jobs: Then let us do the channel on our own.
Product Manager: OK ... At least it is more feasible than the design sense and signal quality.
The next thing you know, the real change in the Mobile world is not the iphone, but the app Store. If I make up the little jokes, it is easy to draw conclusions based on the Blue Sea case, such as flying imagination, bold innovation, Beyond the "impossible", not to be bound by inertia thinking. I've heard a lot of people in my life say something like that. I'm sorry, I think it's all crap.
One of the most loved stories about "selling shoes". His version is to go to Thailand to sell shoes, the internet is to go to Africa to sell shoes (of course not important)-the main idea is that a country's customs never wear shoes, but a businessman does not superstitious, to go to the local marketing shoes, and finally guide the people in love with shoes. It is conceivable that he is making a mad. The implication is that the bull is a thief daring. Others do not think you want, others do not dare to do you dare to do, money is so earned.
This story, the old people said, in the past there was a period of time I walked with him relatively close, heard more than 10 times, almost vomit at the dinner table. I believe he has read the above jobs ' jokes and will be very excited.
I'd also like to talk about the second story about jobs.
According to
, the ipad is actually earlier than the iphone in Apple, but because the battery and chip technology in the project did not meet the requirements of jobs, snow hid, until the mature technology to officially launch the ipad.
, what do you read from this trailer?
is also the bold Choshing Lord, he can be the life of the mobile phone, but also for the ipad for 5 years. Why not "fly the imagination", to find other breakthroughs in the early release of the ipad? Because they are not only fat, but also expert, are experts, can make a reliable project evaluation. More important than "bold innovation" is the ability to identify the feasibility, the former is only the lying of the mad Han.
a few years ago, some colleagues wanted to be a mental health sub-station to consult my opinion. I understand his goals, position and resources, and assert that this is not going to work because your resources cannot support your goals and you cannot find another location. This June defy, said similar market demand no opponents, honesty or not. I say that means is much more important than opportunity. He also does not deny the means of the weak, but always insisted that not bold to try how can you assert the results? Does it mean that the swelling can be so easily beaten down, so easy to be beaten up and swollen can move towards success?
later this project tragic, also in anticipation.
In a similar situation, I have experienced many. Sometimes I tell others that there is no precedent for success in all the countries of the world. Sometimes I also ask, people Google can not do the effect of why you have confidence to achieve. And I get the reply exclusively all is, the value of this thing is very big, others can't, just is our opportunity. As for why "it happens to be our chance"? Then flowers smile not language ... Perhaps the sky will drop to the people also.
How many of
's bad thoughts are hidden in the narcissism of "overcoming inertia".
a long time ago, in a conference, a big guy once shouted "emancipate the mind, break the rules" of the fierce slogan. In fact, he did have a great achievement in the past because he broke some boxes. The meeting looked like a fire, and I told my colleagues that the new deal was a bit too bland. The colleague was surprised to say how dare you question such a great figure, your past is as worthless as his. I was choked and laugh shut up. Yes, I'm a Ding Dai, he's a halo.
a year later, those radical reforms mostly failed, like Wang Anshi's reform. But that doesn't mean the big guy has a reputation. He's the only person I've seen with my own eyes. "The gas field is strong" is the only one, the seniority is also really radiant, but airborne in a rapid change in the market, two people live. The big guy in the past has "emancipating the Mind" the successful case, to the new domain but does not have the feasibility appraisal experience, the idea falls behind, the nature is apt to rashly. At this point, the defeats help you to understand the law of the market better. It has nothing to do with greatness or mediocrity-it is possible to transcend it and transcend the "impossibility" of others ' eyes only if you truly understand the origins and intentions of the various laws. Otherwise, it's a gamble. The people who win the bet naturally have ... However, please use your own money to gamble, do not shout "innovation" slogan to spend the capital of others.
Learn the iphone innovation, you might as well learn a bit about the ipad's patience.
