Link line: CRM and BI help you on the way to business

both CRM and BI are people-centric and starting points. CRM system,BI System as a set of auxiliary system tools of enterprise management, more important is its deep application.

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For the continuous development of the industry application of CRM system, business intelligence will expand the space of development from the perspective of enterprise decision-making based on the data or data set which is accumulated by other enterprise application systems and even by hand. This is the core value of Big data analytics .

Business Intelligence is really Fire it ?

in the era of big data, it is important to extract useful information and draw conclusions from fragmented, chaotic, and magnitude data, and to make decisions that are conducive to enterprise development and to keep the enterprise competitive, which is also the business intelligence ( BI ) The cause of the fire.

Corporate Bond Line CRM ,Siebel,PeopleSoft and other CRM vendors in their own CRM The system integrates BO and other professional intelligent systems, but also in succession to launch their own intelligent analysis tools, as a development of CRM services.

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If these two pieces of management software industry together to see, is not to explain in the field of enterprise management software applications Business Intelligence really started to fire up ?

What is the business intelligence of CRM

　　CRM is what ? (Simply put, customer relationship management) by now I have been thinking about this simple and complicated problem, and with the continuous implementation of projects and constantly visiting customers to investigate customer needs, the answer is constantly changing.

What is the business intelligence of CRM ?

Once someone or a company has divided the CRM into operational, analytical and collaborative, it now seems a bit far-fetched. CRM is not only an automated system, an analytical tool, it is to reflect the enterprise's process and business, it will continue to accumulate the enterprise's CRM process of Business data and process data, even SFA requires Predictive analysis of SFA's data, so automation and analytics are tightly integrated.

Whether it is integrated BI Software or its own statistical analysis tools,theCRM System must emphasize the Prediction and analysis of business data and process data, In this way, we can truly achieve scientific management, fine-grained administration and process management.

Business intelligence based on CRM is the statistical analysis of the data of the enterprise in the process of CRM , but its guiding ideology and business model are more CRM , More reflect the customer-centric marketing strategy.

Business Intelligence and industry applications

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statistical analysis no one, No. recognize the importance of it it , but where is the key to business intelligence ? it in CRM What is the relationship between application and industry application? ?

probably a lot of people will expect very high business intelligence systems , thought that a set of systems can be a continuous flow of output benefits to promote the effect . BI software and CRM Software is just a tool, an auxiliary management tool, the core of the Enterprise is not a system , It's about being able to create unique value for the user.

Some professionals believe that the core value of BI lies in algorithms and business models, which are true from the technical and project levels, and the business models and algorithms of BI systems are the most critical.

However, based on the enterprise application perspective, for BI and CRM, its key point is the business, lies in the enterprise process, lies in the enterprise development strategy. Algorithms are important, business models are important, but they are some tactical implementations of something, and what is the Soul ? What is the tone? ? is the strategy. The strategy determines all tactics.

So what does the business mean ? for CRM is the industry application of the continuous deepening. Business can be divided into two kinds of understanding : One is based on the macro-fuzzy processing angle of the enterprise is divided into sales, marketing, services and other business function blocks to manage ; one is based on micro-reconstruction of the perspective of the enterprise sub-industry to carry out specific in-depth business management. The industry application of CRM is a kind of deep March, It is the highlight of the future CRM market.

The industry is different, the demand is different, the concept and process of CRM is different, so business intelligence analysis is different. Even if enterprises of the same size in the same industry are different in their respective development strategies, BI, which provides analytical reference for enterprise decision making , is also different.

BI prospects for CRM industry applications

Tie Line BI Systems is a well-known BI system for small and midsize businesses . In a real estate client, I saw the marketing staff in the use of the link line system for statistical analysis, then felt surprised and happy. While they may not be able to use deep-seated functions such as regression analysis, this most fundamental benefit-driven application is invaluable.

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The CRM application of real estate industry , for the customer marketing analysis of potential customers and lead customers, is the existence of multi-latitude multivariable, it is necessary for the analysis of the characteristics of consumer cluster and consumer cluster and the influence and response of market activity to each cluster, which is very need of business intelligence, BI The system will help them based on CRM of customer resources and data, and intelligent and complex functions like regression analysis help them to further analyze and research customers to better Guide project development and sales.

In the pharmaceutical industry, the evaluation of customer value has always been a more complex problem. For the value evaluation of pharmaceutical customers, it is a complex statistical analysis work to take account of customer loyalty, customer market share, customer prescription amount, customer purchasing power and other metrics, plus region, time and other latitude, which is a very complicated statistic, and with the help of the multi-dimensional data accumulated by CRM system and combined BI The business intelligence of the system will provide efficient decision analysis more scientifically and quickly.

In an enterprise, theCRM system is operated by a business person, which is the process of a process and data. What does the corporate management need ? They don't even have to do anything . CRM system and they shouldn't be going to operate anything CRM system that they need is simply based on CRM the system's Business Intelligence Analysis report or report is used as a reference for decision analysis.

Since it is the decision-maker who likes and needs, what reason do we not do ? It's better not to do it . ?!

Big data is the future direction, good grasp, it is a sword of enterprise, I wish you good luck!

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Link line: CRM and BI help you on the way to business