Looking for the balance between classical ink and fashion

Fairy biography from last May began to notice, seal the test, to the current start of the beta period, accompanied by the product stage and promotional strategy optimization, this time we for the "QQ Fairy biography," The Beta has developed a new packaging positioning.

Review of the site style of the trailer and time

In combination with the game scene most of the optimization of reconstruction, marketing introduced the concept of "fashionable new fairy", hoping to introduce more emphasis close to the game itself in the official website content. In terms of style formulation "colorful" "fashion" that is the official website operation of the new bright spot.

Summary of Appeal points:

1. Ink Chinese Style

2. Stylish, colorful, beautiful

3. Put into the game scene, add a sense of game generation.

First, style analysis

QQ Fairy Biography screen colorful, beautiful, there are different from other classical martial arts games, such as Xian-grand fashion play, based on the understanding of these information stripping out the required concept of demand and performance level.

1. The game itself is the category of fairy, is Chinese, fantasy.

2. Fashion is a new breakthrough point that is different from competing goods in the game propaganda.

This determines the new official website is naturally under the Chinese origin of the fashion transformation.

Ink painting is simple, symbolic and natural, pay attention to the spirit of vivid, wonderful in the form of the shades of the image and not like.

Fashion is now advocating, not just shell, is temperament, is the taste and extraordinary feelings, is preceded by the charm of the public.