Marbur teach you how to make a good years party a

Editor's note: Originally thought that the prince is proficient in history, will write novel, now only know he also very understand as party a doorway AH. Today share @ Marbur classmate of a good article, before the point of laughter, after the dry goods, fun and tight. As a designer, can meet such a party to marry it.

@ Marbur: For us party A, artistry is the third factor to consider.

The second consideration is how to efficiently transfer core information to customers. No matter how vulgar and brutal. When artistry is detrimental to efficiency, we will not hesitate to sacrifice art, even if it is so shocking.

For example, this is a good example:

Never look for a designer to do a cat search ... zt

And a fairy tale.

In short, similar to the "high on the big" this vague demand, is the designer to party a all the root cause of hatred.

The logic of party A is very tight: I don't like the design. What, you say I don't know art, well, I admit that you have a point, but the problem is that most of my clients don't know art like I do, and I have to make sure that they can read it.

This is actually a marketing most eternal question: all your actions, whether or not aligned with customer needs. Party A is to follow this thinking action, and hope that party B Also, of course, at the same time take into account the artistry better. If not, then be straightforward.

If you can put key message in red paint directly in front of the customer, I think most of the party will not hesitate to do so.

This is the second factor we need to consider when reviewing the manuscript.

So, as party A, what are the first factors that we should consider?

is our own security.

You know, party A is not a person, is a group of people, but also a group of Huaiguitai and KPI of the guys.

The choice of a manuscript, often not depending on a person or a few people, but all aspects of the relationship side, (since George W. Bush, we like to call stakeholder, stakeholders)

Even if you can make decisions on your own, you will try to make all stakeholder involve in. Marketing department, Brand management, PR, design requirements owner, all levels of bosses, and all levels of bosses are very appreciative of some and project unrelated subordinates. A meeting room crowded full of people, only to start a page of PowerPoint to explain. Believe me, just coordinating meeting time is enough to kill two times.

Not to mention the mail, to put more people in the loop, so that they can see the whole discussion process.

Well, it's called brainstorming, and in the dark, it's called risk splitting.

Once some young people, with their own brilliant artistic talent, arbitrary decision to choose the plan. Then in the execution of the landing during the heavy accusations, at any time a person may jump out, said you did not so, let him shed tears of remorse.

So the safest way is to pull everyone in. The final manuscript, but everyone has seen yo. If there is any problem, it is not my responsibility, why didn't you say it at the meeting?

But the problem is that everyone is going to give their opinion. Some opinions from the business staff, feel that this design can not meet the needs of customers, some people do not like the idea of personal taste, and some opinion is that the design is very good, but there are risks, we try to mediocrity also do not take risks, or wipe the butt is I am not you. There is even the opinion that I have to make some comments, otherwise there is too no sense of existence?

Tread, opinions, there will be countless views of the list, each must be taken seriously. Eventually everyone was exhausted and exhausted, patience was almost polished, and had to make compromises with each other, spread out their hands and say yes I think that's it, one by one leave the meeting room. So the final form of opinion is often not the modification of excellence, but a scheme in which the parties are dissatisfied but are reluctant to compromise at least no one feels neglected to be offended. Not everyone is happy and not angry.

Dongdong gun once said, he intends to form a "I just like" association, the full name is "I think so Bar" association. As soon as I heard it, he must have suffered something.

Why party A does not have the esthetic, why can the party B put forward the inconceivable change opinion, why should repeatedly mention ceaselessly to change?

That's where the roots lie.

Ps:

Every time I communicate with party B, these words will be first told to the designer. Although it is not possible to reduce their workload and not even alleviate the pain of repeated torture, at least let them know why they are tortured ...

I adhere to party B four principles:

1 always pleasant;

2 first draft and final draft, I will sit next to the designer computer to peer review, with the whole House can hear the voice of praise said the design is good;

3 need to change frequently, first denounced the company 颟 mandatory incompetent opinion absurd, together with cry, and then wiped tears said we have to do ah;

4 Every time go to design company bring a bottle of drink to him, take two bottles, if it is her.

A designer told me: The other party A is the Kuomintang-style, pull the good men to let designers work hard to die down; you are communist-style, will pat on the shoulder that you are the master of the most glorious productivity of labor, but the urge to live a lot more.