Misunderstandings of website optimization and friendship

1. The more import links, the better

This sentence sounds reasonable. The more links you import, the more opportunities new users will find your website. Isn't that true?

However, if people do not read these links at all, they will not be the same as these links, so such import links are not worth our effort. The link construction strategy is not to get as many import links as possible, but to use all your resources for high-quality links. These links are best able to bring traffic to the website.

2. It is easy to cheat the search engine.

Many people waste a lot of energy on attempting to cheat the search engine. All kinds of spoofing behaviors may be successful at the moment, but the search engine will remain vigilant against suspicious practices, and will take decisive measures to deal with such spoofing behavior.

The development history of search engines is also the development history of junk keywords, link factories, hidden links, and other vicious virtues. Deception is often a huge effort, but the effect is often temporary, and the search engine is becoming more and more intelligent.

The best Link construction strategy is to focus on what the search engine really wants: rich content, well-organized and well-formatted pages, and linked to other related content pages. Google has always warned people not to do evil, which should be a wake-up time for SEOER.

3. If there is no rich content, you can also succeed.

Even if you are the greatest search engine optimizer ever, you have the ability to maximize the performance of every existing tool and attract a large number of users to your website.

However, these users come to your website to find the content they need. They are looking forward to meeting their own needs and are willing to implement it. If they do not find what they want, they will feel that they have been greatly cheated and think that it is meaningless to enter your website, wasting their valuable energy. Therefore, if you cannot provide rich and useful content to users, you are wasting your time and time, right?

4. Link construction mainly for search engine optimization

It is certain that the quality of Link construction does affect the performance of a website in search engines to a large extent, but its function is far more than that.

Through link construction, you attract more and more visitors and provide them with enough useful content. You will be more familiar with all your industries and the core competitiveness of your industry, visitors trust your website and increase the website viscosity. In this way, your website will form a small online community. This role is far greater than search engine optimization. After all, SEO aims to bring more effective users and more conversion rates.

5. Once the link construction is completed, you can ignore it.

There is no end to link construction, and there will never be a "complete" day. It requires continuous efforts. The webmaster not only needs to maintain the existing links, but also must continuously add links. Follow the basic link construction policies to a certain extent. A large number of links will be linked to your website without any need. This step is not enough. At this time, webmasters still need to continuously provide rich content and resources for the chain participants. At the same time, they still need to spend some time every week to find new links. As your knowledge and experience grow, you will be able to develop and expand more effective link strategies.

6. Software can complete the link construction strategy

On the strategic issue of Link construction, software cannot automatically learn the functions of human interactions, and the ability to interact or interact is the core of the link strategy. Even more links attracted by artificial intelligence software are impossible to compare accuracy and accuracy with human thinking, both in quantity and quality. For example, if you send a group of emails asking for links, when the webmaster receives a large number of emails, it will become very suspicious. In the mail header or content, if the names of webmasters do not appear, most of these emails cannot escape the fate of entering the garbage bin.

Let's look at other misunderstandings.

Common website optimization errors include:

1. Keyword stacking and modification

The more keywords, the better. No matter what you do, you must have a degree. If you exceed that degree, you will be considered as cheating. The keyword density of the entire page can reach more than 10, with a sense of luck, I always feel that Baidu doesn't care about it at all, so the ranking will go up. In fact, Baidu should not be seen as simple.

In addition, many webmasters prefer to change keywords frequently. After a website is launched, Baidu is unfamiliar with your website when making major changes, at this time, Baidu will regard your site weight as a new positioning period, and try not to modify the site for the new site.

2. Website revision and template change

I have to say this problem. Many Webmasters like to make a "fake" website. They feel that they can have their own personality and have their own style. But they do not know that frequent changes are fatal, when the search engine just gave you a new understanding of your site, you will change your face, which will regard your site as a stranger. At this time, you suffer losses.

3. Website server instability

Do not underestimate service issues. This is sometimes very Fatal. Many people prefer free space or choose some very cheap hosts. If they are greedy or cheap, they will suffer losses on their own, this type of host has many problems. If the website goes down, it will have a great impact on your website ranking.

Many of my friends have switched to foreign countries due to the unbearable "internet" environment in China. Therefore, when purchasing hosts, you must select a large service provider, it is best to find a host provider that supports RMB payment, so that it will not suffer any loss, like godaddy, ixwebhosting is good support Alipay payment, especially ixwebhosting, they also have their own Chinese website http://cn.ixwebhosting.com, it's good for our webmasters.

4. Frequent website updates

Site updates are too frequent. If you see this, you may not quite understand it. If the updates are too frequent, K will make you think that I am joking. There are many non-professional webmasters, because they have their own jobs or things, they often do this. The website either does not update for a month, or updates hundreds of articles a day, such irregular website updates, generally, the search engine will not be able to touch your mind, because the number of spider visits is less and your website ranking can be imagined.