Mobile QR code business industry report

 

Bar Code company survey sampling 2010 1 30

View more documents from changeself. the report contains a total of 73 pages. After more than two years of collection, the report can be regarded as a complete set of first-hand materials in the industry. Below are more than a dozen stickers in the report, friends who wish to be able to do the QR code service on their mobile phones play an important reference. However, my other article "bar code company's Internet Business investigation and analysis and prospects" contains some of my views on the industry's business model and I hope my friends will discuss it together. Attachment: report Report Analysis summary:I am not optimistic about the QR code as a good marketing tool for advertising and marketing companies that use mobile phone QR codes as marketing tools. The reason why it cannot become a tool for the public's mobile phone AUDIENCE: the cultivation of user habits, rather than the adaptation of mobile terminals or the popularization of mobile Internet access. When every mobile phone user takes photos, it is not a matter of course to promote images and visual search, therefore, companies like advertising and marketing will surely be optimistic about the marketing value of visual search and image search in the future instead of the mobile phone QR code trend. This is from the perspective of marketing tools. However, the QR code still has its advantages in specific industrial applications. This is why the bar code industry is actually working on hundreds of companies.

In the future, the development of mobile Internet cannot be a replica of the traditional internet, nor is it independent of the traditional Internet. In fact, from the service perspective, we can determine a trend:

Traditional Internet and mobile Internet provide services for users, so how to make the services provided by your website more convenient for your users when they need them, this is an important reason for getting users.

Therefore, users can use your services whenever they need them. This service is provided at any time and anywhere as advertised by most companies, and allows users to accept your service philosophy.

When your service is provided like a user who needs tap water, it determines that the cultivation of your service and usage habits must be most likely accompanied by every moment of the user's life, simply put: cultivate your user habits every moment.

The above statement is basically impossible for a large number of Internet companies. Only one type of companies that can meet this standard: Chinese operators. Based on Mobile phone communication tools, Alibaba Cloud has made pervasive value-added services to advertising mobile phone users, allowing you to start up 24 hours a day with multiple mobile phones, people call, send text messages, send MMS messages, and customize mobile phone reports. Therefore, it is easy to see that operators will use Voice Search (12580 of China Mobile as an example) to occupy the dominant position of mobile phone search in the future.

The example of China Mobile is a profound example:

You need to have a basic service that is most likely to be used by users.

Back to the bar code company's analysis, if you want to do a mobile QR code marketing tool, you must rely on a specific business, this business is to provide content, information services, in the image description of this business: "All-media publishing, three-dimensional marketing", the explanation is as follows: All-media publishing refers to the content in the form of QR code advertisements printed through books and magazines, content in the form of QR code advertisements is displayed through websites, mobile phone reports, and mobile phone software. three-dimensional marketing refers to marketing activities in the form of forums and exhibitions, advertisement Marketing in the form of web game plug-ins on Internet websites and SNS websites, and marketing and promotion of mobile app store (software mall) services of mobile operators.

In order to provide services as needed, users must use various means (mobile phone reports, Internet websites, mobile phone websites, mobile phone software, text messages, and MMS) as needed) it is convenient to provide content and services to users.

For example, a book with a QR code to describe the route and consumption information. When a tourist carries this book to Hainan land, he will surely install the mobile phone software into his mobile phone in advance, and keep books in his bag to satisfy users' personalized needs, such: he wants to customize information about activities and consumption in Hainan within several days of his visit in Hainan, so that he can print the mobile phone reports on books, a QR code travel book and website can always provide services to users in a timely manner based on the desired way, so as to achieve the effect of "Whole-media publishing and three-dimensional marketing.

By saying this, you will naturally understand that the QR code service for "coupons" is much higher than the QR code service for "wedding.

Finally, for a QR code marketing company that does not have any content at present, the most urgent problem to be solved is to find the content that attracts users and then "digital publishing, leverage the advantages of mobile phone bar code and SP qualification to do a good job of "three-dimensional marketing". After an urgent problem is solved, you need to find out the content you want to attract users for a long time, in this way, users can be retained for a long time.