Modern economy sentiment (4)-Why a penny a penny, two goods but a piece of money

First of all, we need to declare that this article is purely a small retail with no foresight and knowledge of ignorance, for reference only.

A lot of data and content from the network

We often say a penny a penny, that is, a price, a quality. With the development of society, many people have two quality requirements, such as to Japan to buy toilet students ....

Specific needs of specific niche users

1) The Apple headset is a 1.6-dollar delivery of Foxconn (a price for any brain supplement), sell 200 yuan more, it is not surprising, Apple original line also sold very expensive. The question is: Why doesn't apple use a better headset? For example, to find foster or Czech audio special standard 3-5 dollars a high-end?

The algorithm is: $1.6, has met 95% of the customer needs, procurement of $3.6, can only win 2% more customers.

But in order to win these 2 picky customers, standard $3.6, which means that in order to add to the satisfaction of these two customers, Apple will need to pay more than 95 X2 USD = $190

Are you willing to do this kind of thing? Are shareholders willing?

2) Similar, there are auto parts. such as Brembo or Bosch or new materials or a lot of parts factory without advanced parts, but these advanced parts, expensive so a few hundred dollars, it can not be used, and some even more than 10 years are not used, they can only go to the exhibition brush existence, to kneel lick, to kowtow.

3) So dissatisfied with that 5% what to do? Suppose that only 5% of the golden ears are dissatisfied with the sound quality, make a simple hypothesis;

Anyone who wants to drill in a blank market. High quality headphone market, now you are the general manager of the headset for magic sound, or beats, or Yamaha.

First of all, you know, the promotion of information, only 5% of people will have feedback, then the promotion of the cost of amortization, you have to according to the gross margin of necessities multiplied by many times.

Then, such a high margin, certainly a lot of people to compete, the sound quality of this thing, is not a large LCD screen filled with a wall very good comparison; most customers are actually very difficult to listen to which one is good or bad, the result estimated that their market share is very low. Multiply that by several times.

Then, as a result of such a high price increase, resulting in 80% of the consumption capacity of people unable to buy, gross profit will need to multiply several times.

As a big brand of kindness, it is natural that the 35 dollars delivered, set at 200 yuan (better than Apple's sound quality and cheaper), seven or eight dollars delivered, set at 600 yuan, 10 dollars delivered, set at 1500 yuan. In general, or, you general Manager, ready to go. Because you're going to lose money. Shape design, packaging, star endorsement, channel promotion, which one does not spend money? Spend a lot of money only a few people buy.

28 Principles of channel amortization

The media to take the glasses industry to pick up once, said the glasses industry profits, why this, I think is mainly shop rent conversion rate.

Open a glasses shop, assuming that the rental of water and electricity pay taxes, plus the decoration and inventory to occupy the funds of interest, is 2000 yuan a day, assuming 6 pairs of glasses per day, that pay at least three hundred or four hundred yuan.

As for the frame and glass lens, the material cost is 10 yuan or 8 yuan, what is the relationship with this?

Unless paid 30 per day, 10,000 per annum, covering 200,000 people, thirty thousand or forty thousand of whom wear glasses, on average every three or four years. Unless you want to have no glasses shop around.

Clothing is the same, the foundry more than 10 yuan shirt, is almost unable to wear the rotten goods, thirty or forty yuan, is the mainstream brand of low-end quality, the wages of sixty or seventy Yuan, is the mainstream brand of the big hundreds of. More than 100 generations of wages? Armani Oh.
These, in addition to the channel amortization is the big head, there is a 28 principle or something in trouble. 1 years and 20, only 35 make a big sell, not rare. And star-like, the star to sign a lot of beauty embryo, the proportion of fire oh. But each one of the training package operation Fee .....

The cosmetics will not mention it ...

Conclusion

Say so much, actually is to say, a lot of things, really and material cost, processing cost, the relationship is very small. The big head in the dissemination, persuasion, identification, assurance, competitive information and display channels, as well as the average identity of the audience and purchasing power level.

If the high-end toilet ring in the mainland is rare, if the vast majority of consumers can not distinguish the nuances of cloth, then a little better things are really much more expensive than the Japanese. Otherwise, who sell? In Japan Plus 1000, January out of 10, in China Plus 1000, January out of 3 (loss of money), plus 2000, not out of 2 (or loss); Plus 6000, can give a to local tyrants, hmm hum good, add 6000?

So now it's cheaper, so I have to go back to Japan ...

Of course, I expect a lot of factories in the future, like millet/hammer/Fank, the materials (sharp screen ah what) and so on. (This is unthinkable in the former TV newspaper portal era, can only give you 5 seconds for everyone to shout repeatedly: Master Advanced technology!) Science and technology people-oriented! Real material! Medicinal herbs are good, medicine is good! If the review comes back in a few decades, it will be that the era is too fake and the audience foolish.

This article is used only to express my often erroneous views and does not constitute any advice.

Modern economy sentiment (4)-Why a penny a penny, two goods but a piece of money