More stable keyword ranking Analysis for Natural traffic clicks

When a keyword suddenly has a very good ranking, it may be an illusion that such a good ranking has a very short time. It may be a good ranking in the morning, and it may be no longer in the afternoon, or a few days, if this is the case for your website keyword ranking, you should note that Baidu is reviewing your website. At this time, you may have a question: why did Baidu suddenly give a keyword a good ranking and then suddenly remove the ranking? In fact, as long as we are good at analyzing this problem and have a good understanding of it, I believe that Baidu is doing so to adjust the order to better display the site to users; when a user places the keyword ranking of your website on the home page, the user searches for keywords and then browses the website. The search engine analyzes the natural traffic clicks and bounce rate of the website, to determine whether the quality of the site meets the user's search needs (to meet the demand ratio), and then compare with other websites, if your website is superior to competitors, the ranking given by Baidu will also be better than that given by competitors, which is in line with the law of survival of the fittest.

As mentioned above, the search engine will analyze the natural traffic clicks. The higher the natural traffic clicks, the better the ranking. This shows that the website has a high value and many audiences, the trust granted by search engines will also increase. So how can we increase the natural traffic of a website? The following is a simple example:

I. How to keep the website continuously and stably click traffic every day

1. The website title should be properly set, the bid value should be displayed, and matched with the keywords searched by the user, so that the user will give up the competitor's choice to enter your website. However, you must remember that the content displayed by the title must exist on the website. It must not only exist but also be of high quality. It can perfectly address users' needs and never be a title party, even if there is traffic, the bounce rate is very high, and the search engine will also give the permission to drop.

2. The description of the website cannot be missing. Generally, after reading the title of the website, the user will continue to browse the description and then select it. Therefore, the title must be attractive.

3. Increase the trust level of the website, and continuously improve the user level and search engine level. This increases the page viscosity of the website and improves the natural traffic click rate of the website.

4. Website differentiated content is provided based on user needs to provide high-quality and scarce differentiated content, continuously increasing the website audience and increasing the overall traffic.

5. Enterprise product exhibitions and mall sites can offer promotions to attract users to click on.

2. Establish an analysis system to improve the page quality and guide users to click

As mentioned above, we also need to constantly analyze and adjust the website content. User requirements are constantly changing and our website content must meet user requirements, the analysis and adjustment can not only reduce the loss of old user traffic, but also increase the traffic of new users on the website to improve the overall traffic. The premise of these effects is a reasonable analysis system:

1. Website data statistics. On-site: mainly displays website Heat Map, pv, logs (dead links, stability), website update data, bounce rate, indexing, snapshots, and other data; out-of-site: links, one-way links, Baidu drop-down boxes, related searches, competitor website data, industry trends, etc.

2. Analysis: analysis is a complex process. You need to improve your analysis capabilities at ordinary times. For example, the drop in clicks of a website is caused by unreasonable links, or the content has problems and so on should be carefully analyzed.

3. Summarize the analysis results: summarize the accurate analysis results to facilitate targeted solution.

4. Formulate reasonable solutions and perform operations.

5. Observe the results: observe how the execution works, whether the existing problems can be solved, or encounter other new problems.

Note: If the effect is not what we expected, we should continue to conduct data statistics, analysis, summary, develop solutions, and view the effect. This is a repetitive loop, it is also the most important part of website optimization.