NetEase Cloud Music "Personalized Recommendation" Design revision experience Summary

NetEase Cloud Music "Personalized Recommendation" has been praised as a tide, but few people noticed that this function from the birth to now has undergone many revisions. In this iterative process, how to gracefully let the user perceive its functional characteristics? Today, NetEase Cloud Music Interactive designer Hu Jing to talk about the revision process of thinking and experience, this kind of hands-on experience can be encountered, suggest reading, not to mention this is still a favorite (guess) Music app?

In other words, cloud music is the earliest to make a song personalized recommendation--on the home page according to your taste recommended songs, but at the beginning of the vast majority of users do not know this function.

Why? Because we have a very low profile on the show--on the home page, the popular recommended songs and personalized recommendation songs are mixed together. General users will think are hot recommendations, only very careful users may find that, for example, you have recently listened to a lot of classical music, that on the home page will see the classical related songs recommended.

We feel that this is one of our characteristics, should be carried forward, so that more users perceive. In response to this problem, we have made a revision of the home page, the hot recommendations and personalized (taste) recommended into two separate columns, each with a clear title, at the same time to each of the recommendations of a taste plus the recommended reasons.

After the revision, has received many user feedback: Very like your personalized recommendation function!mummm ... Human perception is so simple and rough.

This version of the homepage was designed to last for quite some time. Until one day, the product again: "We now have too little content on the home page, rolling two things can be seen, wasting the home page so good position." We want to push more content on the homepage to the user, not only is the song list, but also has the album, the MV, the radio program and so on, lets the cloud music more good resources exposure. ”

Design: "What about the original personalized recommendation column?"

Product: "No this column, after the homepage column according to the content type, each column may appear personalized recommendation content." ”

Design: "Does that not go back to the old problem?" users do not perceive personalized referrals. ”

Product: "The user should know this function now." ”

Design: "..."

Look at the product in the home page revision on the precipitation of such a long time on the sake (usually the feeling is difficult but), or brave to face the home page to change this fact.

Prototypes to be initially drawn as envisaged:

Mummm ... look right in the left, anyway it seems to become mediocre--and that ticket in the home page classification recommended a variety of content of the XX software is no different. Although we know that the whole homepage is personalized recommendation, everyone see the home page is different ... In addition to novice guidance (one-time guidance is easy to ignore), how to let users perceive this matter please?

Is there a reason behind each content? The content of the home page becomes more, the layout becomes compact and then can't squeeze.

Make a mark on what each taste recommends? After drawing the prototype, it feels too silly and spectacular.

Click to enter the content page after a toast show the reason for the recommendation? Not every user wants to see this thing, the software existing various toast already let the human heart tired.

Trying to figure out where there's room.

There is a design pattern that emerges from memory. Micro-trust Friends Circle, browse to very below, want to scroll back, the top of the system status bar will briefly be a return to the top of the quick operation prompts to replace. Similar toast, but not toast so arrogant.

Feel the use of this position to show the "recommended reasons" is still reliable, the advantage is not to interfere with the main interface display. Although it was a late step from the moment of sight, at least there was a chance to see it in real terms.

We have also designed some other features to expose:

For example, when the new user does not have any taste data, the middle of the daily song recommendation function is not available, at this time to replace this portal to allow users to set the initialization of the taste of the function.

For example, the first tab name of the home page from the "recommendation" to "personalized recommendation"; On the background of the home page dropdown appears "Home content based on your Taste generation", and so on.

After the new version of the line, a big wave of old user feedback to attack: Oops original home I like the personalized recommendation function why not? mummm ... Human perception is so simple and rough.

But this revision we have been thinking for a long time, the direction has been set, will not be due to user feedback and back, can do is to explain to the user, and then let time to dilute everything. Do not know how many people now know our home page personalized recommendation.

In the process of product iteration, it is an eternal topic how to let users perceive our functional features gracefully.

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