Netizens are God's "content is king link for Emperor"

"Content for the king, link for the Emperor" seems to have been webmaster friends to do site optimization when the killer, but also has always been the most love of the idea of optimization, but also in webmaster nets, forums, QQ group webmaster to this magic weapon of opinion and experience is endless. Yes, "content for the king, link for the Emperor" is indeed SEO site optimization is the rule. Two days ago, I published in the Chen Web development notes that "netizens are God-the supremacy of user experience, the commercialization of the website", was originally to write this paragraph, but that night too late, so there is no time to add, today I write again here. In the "Netizen is God-the user experience is supreme • The website operation Commercialization" The length is too long, therefore publishes separately here.

When it comes to Web site optimization, the content and links, we are familiar with, handy. For example, original or false original content in a timely manner, or even directly copy the content of other sites; to spend money to buy some gold chain or money to do with some of the very high weight of the site to do a friendship link, really hundred test lark! Indeed, each search engine is very focused on the trade-off between content and

　　1, search engine how to judge original content?

We will certainly often do this: in order to maintain the search engine rankings, and tirelessly adhere to update the content of the site every day, our webmaster friend is indeed a commendable spirit! The most commonly used when the number of false original content, reproduced in other web articles, the previous part of the change, or reverse the order of hair, and more than a word to copy it. But the strange thing is, the search engine will still be included in this article every day. Another genuine original article, such as Chen Web Development notes on the article, is basically Chen eldest brother's original, and we are familiar with webmaster net admin5 and so are the first-line webmaster original articles, of course, the search engine to give the weight of this site is very high, for Baidu search engine, Basically some can even be equivalent to Baidu's own product weight, can be achieved in an instant on the miraculous. This is by no means pompous, such as Google, Sogou search engine on the mini link, index, etc., are given to the special treatment of high weight sites.

Seemingly, what we call "content is King", is to do to search engine to see. Basic each search has rules, give original content of the site higher weight, of course, this is not a vague system. Can't search engine really see false original content? The answer is no, because search engines tend to be more intelligent than people, but it is generally open one eye, closed one eye. "Shuizhi, people to watch is no", search engine if all the false original content site all k off, then no one to play Hide-and-seek game with him?

Really can judge and the most powerful judge, only the user, original or not, the user sees self-knowledge. Haha, you may not believe this. Be good to me. Often browsing your website netizens, for your site's style, positioning, quality, popularity is very familiar, even if they do not understand the site optimization. If you are only a common website, and the original content is magnificent, domineering Linghan, the user will not believe the first. In addition, if you reverse the contents of the order, it is ridiculous, we are all primary school graduates, so read an article whether fluent, or no problem. Perhaps you will say, my netizens do not have that mind to scrutinize. Don't have the heart to look at your Web page? Then I say you have failed at the starting line, you do not complain that you can not keep netizens, improve not traffic. In addition, browsing your website netizens, basically also in this industry more familiar with it, the more familiar to this industry netizens, for your article is original, whether the value of the more accurate judgments. For example Chen Web development notes, if daily reprint webmaster Network admin5 content, then this site will never in the industry has prestige. That's right! Maybe, perhaps, the search engine is also a good collection of your station ... "content is king" for who, not for our netizens, not to improve the conversion rate of the site?

　2, blindly pursue the high weight link, the user is in the heart comfortable?

We know that the early development of the Internet, netizens are surfing through the Internet to achieve this activity, and the main way is the target site below 88x31 small icon logo. This kind of link experience spread to today, certainly has his existence significance. Personal Understanding: Friendship Links, is the content of the target site with the intersection, or the target site netizens often browse the upstream and downstream site, or the same level of the choice of relationship site. For example, the training organization's website, should link some technical exchanges forum, student favorite literature website, employment company website, employment website and so on, in short, our friendship link is in order to better satisfy the user's need, the website operation above, achieves the mutual benefit altogether wins the effect. Training to find the source of students, employment site found to be able to find work on their own website netizens ... At last. And the search engine is the final consideration, frequent links to click, will give the site to both sides in addition to the efficiency of the effect, is the brand of publicity, search engines will see this in the eyes ... The so-called "Give people roses, hand left incense", netizens if from your site links to find the site you need, then he will also remember you to give him a friendship to help the site.

But we often see a number of large web site links, do selfish enough to place the needs of netizens disregard. Of course, I do SEO optimization work for a year, is also deeply experienced. Links to these sites generally have the following show, we stand in the user's psychological perspective, one after the analysis of:

A, links text description of the text color is very dark, almost mixed with the Web page color together, the typical link to do the search engine to see, rather than users, such as this link, netizens look at the expense of eyes, which have the mind to point?;

B, scrolling type, pull-down menu type, this kind of information display way, now the user faces the information is big, time is limited, it is difficult to catch;

C, a lot of links, but the home page only put a few weights very high, or offended, or brother site, all the rest on the inside pages. Cheated the other people's website weight, cheated the search engine, lost the enterprise trustworthiness degree, cannot provide the omni-directional support to the user.

D, spend money to buy links, irrelevant, and poor stability, search engine spiders may crawl on the link crawling to crawl information, but your God-netizens may have any interest in these sites unrelated to your site, and may even cause resentment. For example, food online, you spend money to buy a hospital site link, not to let netizens turn a sick stomach?

E, for internal links, relatively good understanding of some, links to do more high, more in line with the needs of netizens to read, the Internet users stay on your site for a long time, PV value is higher, your site more persuasive and competitive, of course, the conversion rate is also greater!

　3, the user experience is paramount, the website must commercialize the operation

In summary, we are still considering the user experience, search engines are always floating clouds, is always auxiliary. Like management teacher said a classic: the best optimization is not optimization ...

A, "content is king", content can original original, we are for netizens service, service good netizen. They get what they want, and they will appreciate you for the conversion rate. The search engine brought you, just a vanity. Remember, do the website, always do business.

B, "link for the Emperor", never again selfish, do not only pursue search engine weight, let your netizen unobstructed to, open happy look, smooth walk, is kingly. When they arrive at an authoritative website that they need, they also feel that your site is authoritative and popular. This is a repeat customer!

C, change the idea, put the netizen in the first place, the search engine may consider may not consider, then any way SEO optimization method, has the effective!

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This article originates from the Web development notes, the original address: http://www.chhua.com/web-note2253