[Network marketing planning and analysis] Bicheng Health Center website

Network marketing planning is based on network marketing theory and integrates with SEO, UE and other factors. It determines the success or failure of traditional enterprises to use network platforms for marketing. In the future, articles in the Black Dream will talk about SEO from the perspective of network marketing. Successful SEO not only can get traffic, but also can bring tangible benefits, including but not limited to sales, it also includes the customer's perception of the enterprise and the formation of brand value, especially the continuous accumulation of effective customers.
After observing the Bicheng Health Center website, the black Dream regards it as an enterprise website to provide health and fitness services for customers. From the business scope, it mainly focuses on pedicure, massage, and massage.
The Bicheng Health Center website has a novel form, breaking through the traditional enterprise website's product display and industry news publishing model. It adopts the Enterprise Blog form to construct the website, create website content by opening blog columns for employees or health experts. If the content is completely original and based on the real experience, it will be of great value to customers, it is also the driving force behind the formation of the brand, and also strengthens the interaction between the customer and the enterprise.
In all expert blogs, you need to highlight a role such as an official blog. Otherwise, you will not be able to trust the authenticity of the [Bicheng health benefits] section. The role of a topic is to help users classify the content of the website. It is not suitable for expert blogs to set up special topics to highlight, but should play a secondary role in the entire website. Enterprises do not want to recommend industry stars, instead, interactive marketing is required.
Bicheng Health Center website navigation is not "spirit", the problem is more serious, this is a common problem of many Web sites; when users browse the web page, they cannot achieve as expected to go to the page he wants to arrive, in fact, this is also a problem of website structure and content layout. For example, the user's access path is as follows: home page, foot and foot treatment, Bicheng MUZU health care-a wonderful new experience for urban residents. After reading the article, I want to go back to the article list page just now, when we find that navigation has changed, we have an additional "personal homepage". If you understand the Enterprise Blog model mentioned above, you will know that this is the entry to the expert blog, but for customers, I can assert that he is absolutely dizzy. When I click the link of the [foot and foot treatment] column again, I find that the column URL has changed. Changed to bytes.
Next, the network marketing planning and analysis made after studying and reflecting the Bicheng Health Center website in the Black Dream:
(1) homepage
1. Since iframe is used to implement the login port, it is better to put [add to favorites] [set as Homepage] and other information behind the login box, and now it is embedded on the image to affect the visual effect of the image, it's hard to see what the word is;
2. The topic name is very prominent:
(1 ). Topic Name and positioning
The topic name format is not uniform, and the number of words is small. The visual effect of the topic navigation is poor;