Do the medical station friend is still in for has included not the rank to worry about? Another way to get rid of the limitations, may do better! Recently in the group to see other people in the discussion of medical Web site construction methods, quietly watched for half a day, found a master proposed method is very good, summed up is: Enterprise Station + Marketing station + single disease kind of website, The personal feeling method is very good, recently has successfully tested the first two types, all got the good result, hoped this article idea can give the deep abyss of misery the medical optimization fellow people a little help.
The following is a detailed explanation of my understanding of this idea:
Enterprise Station to keep the brand words, for example, my hospital brand words are: Qinhuangdao Shuguang Hospital, Qinhuangdao shuguang male, Qinhuangdao Shuguang Male Hospital, Qinhuangdao Shuguang Hospital address, etc., according to webmaster statistics and business flow, appointment we found that the flow of brand words and appointments are ranked first, of course, Qinhuangdao is just a small city, The source of traffic in big city medical websites should be more disease words.
(two very well ranked company websites from Baidu)
From these two company website navigation we can see: basically are company profile, product description and company news occupy the main article update, each company has its unique profile and news events, although the article can not be updated every day, but there is no fraud, spam information, these are very consistent with the characteristics of Baidu site.
(An enterprise type of medical website navigation)
Since I know this method I have been looking for the actual case, to see how their effect is specific, the site's navigation seems to be very general, because we do a large medical web site is basically the main navigation, the difference is that it does not increase the disease class of the secondary navigation (level two navigation).
(We'll look at his effect, although it's 1, but the traffic is still good, because this is also a small Earth medical site)
(Let's take a look at his main station effect.)
The main station is a common medical site, Baidu included a lot, the weight is not a bit, I think this is also a lot of medical web site friends encounter problems?
So, medical friends might as well try the company type website to keep their brand words, brand words include: Hospital name, hospital address, hospital contact, and so on.
Marketing station to optimize the main keywords (for the moment call it the main key words), such as my hospital's marketing station keywords: Qinhuangdao male hospital, Qinhuangdao Men's Hospital, the best male hospital in Qinhuangdao, Qinhuangdao professional male hospital and so on.
Marketing station specific How to do, we go to the Internet to investigate it, I personally to this type of website positioning is: Class Newsletter article publishing platform, such as: What is the best male hospital in Qinhuangdao? This title, the article is to introduce the advantages of our hospital, simple mention of technology and equipment, but not designed to any disease symptoms, causes, Treatment methods and so on.
Look below the day before yesterday on the two Web site effect bar! PS: Both sites are included in the 1 minutes after the submission of Baidu, originally intended to write an article, but see already someone in A5 published similar article, canceled the idea, personally think this is Baidu recent algorithm changes, or is our luck is better, there is no optimization skills!)
The time of day to achieve these effects has been very satisfied, because we have all the main stations have only a large number of no rankings, hoping to use this method to alleviate the pressure of the optimization department.
Single disease of the site also successfully tested a, ranking is not unexpected, not only the disease is ranked first, the Enterprise station optimization brand Word is also the first!
Finally, I would like to offer the documentation of this set of ideas, hoping to help the medical compatriots a little, as soon as possible through the black period.
Enterprise Station + Marketing station + disease Word Station
Description
Enterprise Station: Use the Enterprise Station to maintain the rank of the brand word, for example: Qinhuangdao Shuguang Hospital, Qinhuangdao shuguang Male, Qinhuangdao shuguang, Qinhuangdao Shuguang Male Hospital
Marketing Station: The consciousness of the marketing station is to remove all the disease words of the medical website now, the article also no longer appears any disease reason, symptom and so on information. Site keywords: Qinhuangdao the best male Hospital, Qinhuangdao professional male hospital, Qinhuangdao which male hospital is the best, Qinhuangdao Men's Hospital, in order to reduce the bounce rate, you can use the framework +js call the form of the article.
Disease Word Station: a single disease word to do a website, the title of the way to illustrate: Qinhuangdao treatment of prostatitis-qinhuangdao treatment of prostatitis How much money-Qinhuangdao Shuguang Hospital
Qinhuangdao Shuguang Hospital http://qhdsg.qhdnews.com/Original, A5 first, turn please keep the link, I hope everyone to share a little power for my vomiting of blood! To be a friend of medical optimization, we can discuss how to magnify the effect of this kind of thinking. Enterprise Station and marketing station is to get rid of the site of disease-like vocabulary, so we must not covet the large number of Web site articles, and then began the old medical station path!