Nine methods for obtaining customer feedback

Nine methods for obtaining customer feedback

(New online marketing observation marketingman compilation 2000-01-08)

You can get valuable feedback from customers. You can learn many things that are conducive to business development. For example, if a customer buys your main product, it is just to get a free gift, customers may find your website navigation inconvenient. With such important information, you can make adjustments, such as improving website design, products or services, advertising, and marketing strategies.

The following are nine methods to obtain customer feedback:

(1) Regular use of surveys and questionnaires. Surveys can be published in various ways, such as on your website, electronic publications, news and communications, direct mail materials, and in the product packing box, it can also be posted on the online information bulletin board, email discussion list, or newsgroup.

(2) create online communities for customers. This includes chat rooms, bulletin boards, and discussion groups. You can serve as the host to regularly learn about your customers' opinions on your business.

(3) distribute products to a group of customers. In this way, ask the customer to use and comment on your product. Ask the customer to return the Comment Form to you. Some customers will enter your survey form, and some customers will not give you feedback, however, most of the feedback is valuable.

(4) Provide free online products for your website visitors. These products can be e-books, search engine registration, e-mail Consulting, website design, etc., in return, ask them to enter a short questionnaire about your website, product or service, and customer service.

(5) create a Customer Service Center team. Invite 10-12 most loyal customers to meet regularly. They will give you advice on improving customer service. You can pay them, ask them to go out for dinner, or offer them free products.

(6) Maintain regular contact with customers. Subscribe to free electronic publications for customers and ask customers if they will be notified by email when their website is updated. After each purchase, they will continue to learn whether they are satisfied with the purchase.

(7) make it easy for customers to contact you. Provide as many contact methods as possible to allow customers to contact you through e-mail and set your e-mail address as a hyperlink so that customers do not enter the address again, free phone numbers and fax numbers are provided to help customers express their opinions.

(8) keep in touch regularly on the customer's birthday or holiday. Send a gift to a lifetime customer to express your gratitude, send a gift card via e-mail, and call to congratulate the customer on a pleasant holiday. You can ask if they are satisfied with our service.

(9) invite customers to attend company meetings, banquets, workshops or seminars. Create special participation opportunities for customers, such as evening parties, pickers, and dance parties. During these activities, employees of the Company and customers can communicate with each other and obtain valuable feedback to the company's business. You can use one or more of the above methods to obtain valuable feedback from customers. Of course, not only these methods are available. You can also propose your own methods.