Most enterprises do not have a deep understanding of the company's website design during initial network construction, especially for small and medium-sized enterprises. Most of the initial network construction is trial-based, and some are just a few simple pages, website information and technology are very small, coupled with a mix of design companies. Therefore, the role of websites in enterprise operation is not obvious. Of course, website construction is a process of continuous improvement. So what factors should enterprises pay attention to during website update so that the website can play a greater role? 1. website content
When browsing the Internet, we will find that most of the websites for small and medium-sized enterprises are classified into the following topics: Company Profile, product/service introduction, and contact information, in the layout design, the layout is also basically divided into upper and lower columns, left and right columns, etc., will not use rich enterprise characteristics of the graphics or text decorative website, website design has no personality, it is not surprising that such a website has not achieved the expected results. This seems to have become a pattern. design companies can use this template for most enterprise websites. This is not important yet, and the content arrangement of websites is more important. For example, does the website introduce products or services from the customer's perspective? What products do customers care about? To what extent can the product or service Introduction eliminate customers' questions? Is there any affinity for website content that can quickly narrow the gap with customers? We said that in addition to promoting and presenting ourselves, an enterprise builds its own website. What's more important is how to make profits for the enterprise and turn more potential customers into real customers through the website! Therefore, the design center recommends that enterprises planning to rebuild their websites carefully consider the website content arrangement and you have the right to consult with the design company. They are obligated to explain your questions, help you plan your website again. 2. Technical Problems
First, we should note that we do not encourage enterprises to increase their technical content on their websites. In fact, the most important thing is how much technology is used to achieve the expected functions or what technology is required to implement the functions of the website. In our contact with enterprises, we often encounter this situation: the website uses advanced technologies and, of course, makes a large investment, but in fact the functions are implemented through other methods, very low investment can be achieved! But enterprises do not understand this. We do not need to discuss the quality of design companies. What we want to explain is that enterprises must learn as much information and make more comparisons as possible in their website construction, at the same time, we should carefully review the website design solutions they have submitted. Here, the design center reminds you that website construction is not a simple task. How to plan and create a practical website from the perspective of an enterprise and invest in technologies that match the website functions, you need to carefully discuss with design companies or professionals. 3. Design Problems
It should be said that the design problem is the most common problem in Chinese websites, which is reflected in the website structure, usage color, column division, and so on, in the layout design, the layout is also basically divided into upper and lower columns, left and right columns, and other methods, the website will not use rich enterprise characteristics of graphics or text for decoration, the website design has no personality. Therefore, it is important for you to design a website carefully. 4. Interaction Problems
To what extent does your website interact with customers? It is worth your consideration. Some customers even complain about the following: he hasn't received the mail yet! After our check, the setting of information submission in the website message book is incorrect! Of course, this kind of interaction is still very elementary. You can set up your own bbs at an advanced level to answer customers' questions and collect customer information instantly. With the current decrease in network service fees, you can also set up your own database, such as the customer information database and product management database, to automatically update your website through the background management system! New products can also be instantly released to the website. These functions are the most important content for enterprise network site updates, and they are also the focus of the website's real function! |
