O2o entrepreneurs, how to create a dedicated path?

More and more people now know the existence of o2o, but it is necessary to make a good plan for how to take this step.

There are such a group of people who are alone on the road to entrepreneurship with the dream of the Internet. In this new and sophisticated Internet age, they firmly follow the direction of the times and try to drive entrepreneurial ships into the deep waters of o2o. What an astonishing market volume of o2o is, the answer is self-evident.

However, reality often shows a cruel side. When they are deeply immersed in the o2o wave, what they are waiting for is not a splendid carnival, but a severe challenge. The road ahead is deeply obscured by smog, and the light remains in the dreamland.

All the way to the wind, frost, and rain, all the way to the thorns, do o2o entrepreneurs really have to struggle in hardship? No. If we can cleverly avoid a battle with giants, we can still create a new path.

As an entrepreneur, whether based on experience accumulation, capital advantages, or technical support, is far from the Internet giants with a deep roots. Therefore, give up your ambition to become an o2o integrated platform! In addition to a strong user base, powerful merchant resources, or pushing power, the o2o comprehensive platform also requires strong support from payment tools, map tools, and so on. Currently, only the giants such as bat can do their best.

Therefore, small entrepreneurs should not try to block the giant's path. Our bodies are not so strong. Select a vertical industry, and make the best effort to achieve the depth that giants cannot reach. This is the way to go.

O2o has been spreading in various industries, and it is a hot trend, especially catering and entertainment. In addition to the expertise of major group buying websites, Internet giants are also happy to start a new round of "Eat, drink, and play" games. Competition in the o2o field, headed by catering, has become increasingly fierce. Once it stays here, the pressure will inevitably multiply.

In contrast, other service industries, such as the most grounded convenience services, have little competition and a broad market space. Once the market grows bigger and stronger, the future will remain open. For example, The kilometer network of professional e-commerce systems and service providers has shifted its focus to local life services in recent years, covering the fields of slightly-tuned life services such as rice, oil, and salt. It avoids fierce competition in some fields and focuses on the provision of local life services. Its turnover is now as high as 2.5 billion.

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O2o entrepreneurs, how to create a dedicated path?