On four basic principles of choosing key words

Choice of keywords is a more important work, the key word is to allow users to enter the site's important channels, only the choice of good keywords, and using SEO technology to do a good job of optimization, users can search through the search engine to your keywords and enter your site. Let me share with you the basic principles of the choice of key words, hoping to let the novice in the process of learning help.

Relevance of keywords and station content

When choosing a target keyword, it must be relevant to the content of the site. In the early days of SEO often piled up with this site does not have the actual relevance of the keyword phenomenon, once also played a very good role, brought a lot of traffic. But with deceptive keywords to bring visitors does not achieve a good transformation, the site is not good.

For example, your website is to do with clothing related, then you can not choose and clothing not related to keywords, such as weight loss, decoration and so on. Selecting keywords that are related to content is an important point.

Second, search more times, less competitive keywords

The most ideal keyword is the number of searches, the least competitive intensity of those words, so you can use the lowest price for the maximum flow. The ideal is always plump, the reality is always bone feeling, most of the search number of words, but also the most competitive word.

However, we can use Google keyword tools and Baidu Index to help us to the keyword mining, expansion. Through a large number of detailed analysis, we can still find a relatively large number of searches, competitive procedures relatively small words.

Third, the main keyword should not be too broad, too special

Obviously, the keyword is too broad, the competition intensity is bigger, the cost that needs to spend is higher, the final conversion rate also not too ideal. But it can't be too extreme. Too special too long words, the number of times to be searched will be greatly reduced, and even no one to search, so too special words can not be used as the main word of the site.

For example, you are a food site, then the word "gourmet" is too broad, we can join the regional and keyword combination. such as "Beijing cuisine", or add some modifiers, such as "Beijing Special Food"

The commercial value of the main words

Different keywords have different business value, even if the length is the same, can lead to different conversion rate.

For example, the search for "LCD TV principle" of the user is likely just to do research, learn the relevant knowledge, and no desire to buy, business value is low. and search "LCD TV picture" of the user is likely in the process of purchase, want to see the product in kind, such as the value of the keyword has been improved. Search "LCD tv price", then the user's purchase intention to upgrade a very high grade, basically has entered the stage of product selection comparison. Search for "LCD TV promotions" or "LCD TV purchase", the base business value is further improved, a related promotional information may be prompted to make the purchase decision.

To sum up, seoer through a variety of ways to query a lot of search terms, to determine the possibility of buying different words. Strong purchase intent, high commercial value of the keyword should be the first to consider the optimization, whether the content of the planning or internal chain arrangements, should be given emphasis.

The above is the author's personal opinion, if there are deficiencies are also looking for a lot of guidance. Thank A5 for providing the appropriate channel for everyone to learn from each other.