On how to perfect the local real estate website

Recently many do real estate site webmaster have complained that the site was down right, web site can not get more traffic from the search engine, real estate site how to perfect optimization, to more access to users, after the author of the real estate site practice, to improve the real estate network traffic and weight, is not particularly difficult things, In-station optimization can be divided into the following several steps.

Avoid "* * Real Estate Network" keyword accumulation

Real estate site on the layout of the keywords is very easy to accumulate, a large number of keyword accumulation phenomenon will certainly cause to be punished, in order to avoid repetition of the phenomenon of keyword, you can divide the key words, "* * Real Estate Network" can be divided into: "* * Real Estate Network", "* * Property Trading Network", "* * Real Estate Information Network", The breakdown of keywords not only allows the site to have more keywords to get ranked, but also can reduce the repetition rate of the main keyword. Real Estate portal site is more to get the ranking of the page, so for the keyword anchor text links, not all linked to the home page, the corresponding keywords can be linked to the corresponding internal pages, reduce the loss of the weight of the home page, increase the weight of the pages.

The website uses nofollow label rationally

The main profit source of the real estate net is the advertisement of the merchant, many web site head the top of the big page of the hanging ads, the effect of advertising is only propaganda, for such ads linked sites do not need to transfer weight, for the site ads can use NF tag screen, or the use of the IFRAME frame structure construction. The homepage of the website will call the content of each level two channel, for the anchor text "More" button navigation, you can also add NF, to avoid too many "more" keyword tags scattered home page weight, this kind of label is just to improve the user experience, add the nofollow tag link spider is not passing weights, Rather than not to crawl, so the webmaster do not have to worry about the list page will not be crawled included.

Improve the optimization of the real estate page

For real estate site is the core of the website, the site more users are concerned about the property information, the more the actual page is included, can bring more effective flow conversion, improve the listing of the page, the author according to their own practice to give you a few suggestions:

For real estate page crumbs navigation set as: Home-real estate-area-real estate name;

Inside page title principle: Real Estate name-two inside page title-Homepage title;

Content page Content optimization: Content to have a detailed description of the real estate, residential huxing Graphic said, the surrounding information on the real estate, customer comments on the property and customer message system;

Side bar Navigation: Real Estate Information content page Sidebar navigation, can add "surrounding property", "the latest real Estate information", "Related property evaluation" and so on, these navigation design can improve the user experience, reduce the user's call rate, increase users of the site More page browsing, at the same time, spiders can crawl more content.

The above is only the Changping waste recycling website operators on the real estate site personal views, personal operation of the real estate site Summary of the 3 tips, if you also run the real estate site, you can share more skills, and learn to communicate together!