On the marketing factors of soft text from the "jam" of soft-wen marketing

Soft Wen Marketing, a listen to understand, is writing with the nature of the article, and then let the potential customers see, and then achieve the purpose of marketing. But personally, I began to look for soft marketing tips, experienced a continuous period of time. Many of these areas have been caused by "jam." The so-called jam is not to say that write no article, when a person will write as a career, any topic can write one or two words, and can use their own thinking. "Soft wen Marketing" Four words, the first two words are not difficult to do, it is difficult to do is the latter two words-marketing. Therefore, I said that the "jam" is mainly in the post "marketing" of the two words.

What is the effect of the same article?—— the platform for publishing the marketing elements of soft text

2008 years or so, I entered a stock-investment consultancy, which includes a financial portal and a newspaper, the so-called newspaper is a supplement to an urban youth newspaper, but it can be issued separately. I am a website editor and another colleague is a newspaper editor. Every day I need to write articles about the type of stock, my article is posted on the website, his article appears every Thursday newspaper layout. But after a while I found that the site for his article on the reprint rate is far higher than mine.

I think his article is more brilliant than mine. After careful reading, the level of discovery is comparable. This makes me aware of the importance of the article publishing platform. If the rate of transmission of all media is to be ranked, the preferred order of the software marketing platform is as follows: The TV media takes precedence over the print media, the newspaper media takes precedence over the network media, the central platform takes precedence over the local platform, and the official media takes precedence over the folk media. This is because of China's news control mechanism caused. This conclusion seems to be mediocre, but in the actual operation, the role is significant. For example, when we release the soft text of the product, we can choose the forum of some TV stations, and then choose the Forum of the plane media. In a word, the choice of platform is very important for the soft communication range.

Same reason different result is like?—— marketing degree of the marketing factors of the soft article

In a class, if you are the last in the first place, then only a little effort, you can become a middle student, will make the teacher or students in front of a bright, but if you are middle student, want to go in the top student, the difficulty is very big. This is also true of soft marketing. To understand this truth is to get from the jam. 09 My company received a business to help customers eliminate the negative information on the network, mainly personal negative information. Customer requirements make Baidu search keyword first page negative information position to move back.

My practice is to write nearly 10 objective positive articles, and then posted in the Forum, bar and so on. Less than a week of time, Baidu Keyword homepage Negative information has been moved. Since we think we have experience, we immediately pick up another business that eliminates negative information, and the customer requirements are basically the same. But according to the previous method to do nearly half a month, Baidu keyword home information motionless. I prompted me to begin to analyze the cause. Analysis of the reason is: the previous business of the customer's negative information is mainly published by individuals, and a small number, but later customers, negative information all from the professional news media, and has a certain amount of accumulation. In other words, later customers already have a certain marketing base, the outline again, the difficulty is relatively large.

This conclusion is similar to the correct nonsense, but in the soft marketing practice, but very useful. For example, a company that has never done network marketing is much more effective than the customer of the conversion service provider, the new industry or product soft marketing results better than the old products and traditional industries and so on. The analysis of marketing target's marketing level should be completed before marketing begins.

Is it a fee or a free choice?—— marketing cost of the marketing elements of soft text

We know Baidu optimization, divided into Baidu bidding and SEO. From Baidu's standpoint, the former is a charge, the latter is free. In fact, some portal information sites are doing the same thing with Baidu. Portal sites, news sites, industry portals are the main platform for the release of soft paper. These portals are used for excellent articles that can be absorbed, may be placed in a prominent position, and receive hits and popularity. But at the same time they also to an article to release the needs of customers, charge fees.

I mean the cost of soft marketing is to pay the release platform. I have encountered the same product of different brands of two manufacturers, we are responsible for a manufacturer's article writing, publishing, while only responsible for another manufacturer's article writing, not responsible for publishing. But the latter's marketing is far better than the former. We learned that it is mainly to pay for the portal site, and then can publish articles. And we mainly through the Forum, contributions and other forms of publishing articles. Nevertheless, some websites have certain requirements for the quality of paid articles. If the article is of mediocre quality, it can be paid to offset the disadvantage of quality. But if you have good articles, you can also get the marketing effect through free channels.

Soft Wen marketing elements are many, such as title, subject matter, theme, etc., but the author only on their own encounter marketing confusion, talk about the above points.

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