On the rogue user experience

Many people have different opinions about the user experience. The Zhou Hongyi of 360 gives a sense of the saying: "A good user experience, must have the following three points: first, to exceed user expectations, can bring surprises to users." Second, a good user experience should be able to make users feel. Third, a good user experience starts with the details and runs through every detail. ”

And now, the user experience is the most important, I have also written about the user experience of the article, but are general talk. Because the talk is a good user experience, and today I want to mountain shortage, give a new word, that is rogue user experience. Speaking of this word I do not think of Baidu, Baidu on August 22, 2012 issued a statement that the algorithm update, will improve the user experience.

　　

Of course, Baidu since the algorithm updated, it is really improve the user experience, but this user experience is rogue type.

Of course here is not to play black Baidu, we just take Baidu to do an obvious case to explain what is a rogue user experience just.

Baidu is the boss of China's search engine, and Baidu's products by this advantage, on the same time and again to test the user's bottom line. such as Baidu's revision:

　　

The rogue user experience of Baidu

Baidu search Jay Chou, the entire page is basically all Baidu products, and the interface occupies 90%, this user experience I really do not dare to compliment. I am not too paranoid, only because in the vast network of the sea accidentally more than a glance, and never dare to search more.

Interested people can also search for other keywords Baidu, i am sure you searched 10 times, there are nine times is not what you want. And Baidu's rogue user experience is too much, such as bidding ads, the Network Alliance.

So what is the rogue user experience? The author defines it this way. All do not take the user as the criterion, forcibly lets the user's sight transfer to the destination page, the damage user's behavior custom and the first sense view principle's user experience is the rogue user experience.

And now the Internet, the rogue user experience is numerous. Sina, Tencent, Sohu, NetEase the four major portal user experience only Tencent has not been included in the rogue user experience, the other three basically can be defined as a rogue type, especially Sohu and NetEase, is simply rogue Rogue, Sohu sometimes unexpectedly will automatically play the window to the section page, so I have no language.

Now the products are very rogue, has changed from a good user experience into a rogue type. Tencent's QQ Butler, for example, has used people know how many rogues, such as 360 of security guards, and thunder, as well as the wisdom of the application market, Baidu Browser, Sohu Video, Sohu News and other app products, these products can be included in the user experience rogue type. Of course, there are many, here is not one of the list.

Summary: The public view of the Internet today, although the distance between people shortened, but the distance between people and products is more and more distant, because the product sense of the people have been numb. The user experience has become our luxury, and the growing mobile Internet product is more miserable. To change these rogue user experiences, I suggest that internet entrepreneurs can see more of the yellow site. That's the real user experience! (Wen/Liu Yufan sina Blog @ yu Solo special)

Article from Liu Yufan blog, original address: http://www.liuyufan.org/105.html