On the four advantages of PPC promotion

Talk about the network marketing can not help but say search engine marketing, talk about search engine marketing that cannot but talk about PPC. Here again simple to the PPC to explain, let everybody better understand the meaning of this article. PPC:PPC is an abbreviated form of the English pay per click, in which the text means Pay-per-click advertising. This method is expensive, but it works well. Today you will be SEO and everyone to talk about the advantages of PPC mainly what aspects. From my point of view and understanding, PPC advantages have the following five points:

　　First: The promotion effect is quick

The use of PPC for the promotion of the effect can be used to describe the immediate, as long as you open the auction account, set good related keywords and other relevant options, as long as the audit through, can say minutes of time flow can come in. PPC for some enterprises and the company's new station promotion has a great help, because the use of conventional SEO means to promote, to build a brand is required a certain cycle, so this time PPC is the best means and methods.

　　Second: PPC promotion can be a good calculation of costs

The promotion of PPC can be directly from the background to obtain relevant data, or even accurate to each click behavior. However, the use of forum marketing, SEO, blog marketing and so on means is not so accurate. and through the auction background data analysis, you can calculate which keyword conversion rate is high, which keywords can bring high-quality traffic, as well as the cost of each click and obtain the profit and other accurate data.

PPC can not only very good calculation costs, we can also take him to test the site, such as you can make multiple Web site landing page, through the auction, to test that page conversion rate of the highest test.

　　Third: SEO and PPC are complementary

In fact, SEO and PPC is not as some people say, is a pair of enemies. In fact, they can be very good to add. Just imagine, in the initial site simply rely on SEO not, because a product or service to open the market, time is money. So at this time of SEO is unable to achieve, at this time will rely on PPC to quickly build brand, open up the market. Then in the brand stability, then the SEO also has a certain effect, you can stop PPC, using this low-cost method of SEO to promote the.

There is, you can use the characteristics of PPC, some keywords to do experiments to see which keyword conversion rate is high, and then write down these keywords, and then you can use the SEO to specifically do these take money experiment out of things.

　　Four: Paid search controllability is very strong

A friend who manages a bidding background account may know whether it is Baidu or Google, in the background we can set such as: the title of the advertisement, the description of the advertisement, the daily budget promotion, advertising, advertising, the time of delivery, advertising on the internet, such as the launch area and so on to set. Through these settings, you can more accurately use the advertising budget to the edge. If it is SEO, the flow through SEO can not be controlled through the above settings.

I think, a new company, the birth of a new product, the launch of a service, want to open the Internet market, we must first use PPC, promote the initial SEO is only auxiliary, wait until the SEO gradually strong time to reduce PPC investment. The above is my summary and understanding of the advantages of PPC.

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