On the relationship between user experience design and innovation

Thirsty when there is a cup of water to drink, hungry when there is a snack to eat, when the rain has an umbrella, the sun head has a pair of sunglasses ... There is nothing happier than this, and this is actually the user experience. Always hear a lot of complaints: "User experience innovation is too difficult"! Does the user experience need to be innovative? A cup of water, a snack, an umbrella, a pair of sunglasses, where there is innovation? Emphasis on users, respect for the user experience, the user-centric design of products and services, all of this is to "make the product more reasonable," rather than innovation.

Also very like to go to the seabed to eat hot pot, taste is on the one hand, thoughtful service and the enthusiasm of the shop to let people fondle admiringly, whether it is waiting for food melon seeds refreshments, fruit before the meal, the small game for diners, "brother and sister" call, nail polish shoes washing car, candy after the meal To prepare the guests with Scald ointment and timely treatment of oil stains on the clothes on the pat net; everything makes people happy, everything makes people willing to pay to spend, there is no reason for the bill on the block eight cents.

From the marketing level to judge the catering company's business model, there may be real innovation, there is no innovation in understanding the products and services of the sea bottom from the aspect of product service, but the reputation of the seabed is successful only because they are able to satisfy the diners ' greatest needs and carry out every detail in the very place. If it is innovative to eat hot pot while washing the sauna, is this a hotpot shop or a bath center? Therefore, the success of the seabed fishing is because the operator will be the hot pot shop products and services to achieve the "maximum reasonable."

The network product also must face the marketing level the test, the design excellent function complete website can obtain the user's widespread acceptance? Is it possible to achieve profitability through business operations? These are not simple user experience can solve the problem, marketing is a very big topic. Emphasizing the experience of the user is the experience of the brand, this is true, no doubt; but experience is not a panacea, it has nothing to do with innovation; good experiences are brought to users by products and services rather than fanciful; the great thing about the bottom of the sea is that, in addition to selling hot pot, Their employees also as a product sales to customers, let them become the customer's younger brother and sister, so that customers have a "home to eat hot pot" experience.

Innovation is difficult, in the industry threshold is increasingly low, increasingly competitive today, every enterprise to the market to put new products, but in the process of "user experience" and "experiential marketing" is not a lifeline, we must optimize the product within a reasonable range, respect for the user's feelings and needs.

Rationality is more difficult than innovation, zebra crossing is a kind of innovation, however, if each pedestrian can be reasonable in accordance with the traffic sign to cross the street, then the zebra crossing is a burden, rather than innovation. Design products and services to the user's point of view, reasonable is the first purpose, innovation is only by-product, in other words: In order to innovate to design user experience, can only turn to a dead end, belong to the category of Qi men dun Jia.

Not all users are able to accept the services of the seabed, many people accustomed to traditional food and beverage services may be overly enthusiastic and thoughtful feel uncomfortable; you see, some "innovation" may become a burden of experience, grasp the scale to create "reasonable" more important.

In the environment around, always see some merchants hang out "plain price, fair trade", as if this is their experience signs; is "forced to mark prices" and "Pangping" also a black humor-style innovation? Originally reasonable things, was abandoned, if we stick to it, but also to play "innovative" signs, this is a sad. Do not put a concept on the mouth, it is only a kind of arty; similar "user experience", "website Refactoring", "human text" as a mantra, will soon deviate from their original meaning.

Whether the site planners, network product managers, content operators, when you apply the "user-centric" concept to create products and services, please meditate "reasonable" 10,000 times, and then put "innovation" into the garbage cans , easy to start.