Money
As long as you are good at discovering potential business opportunities in your life, you can also make money by opening a small shop on the web from scratch. Miss Zhang, 25 years old, has opened an online shop on the internet to operate cosmetics, perfume and all kinds of exquisite handbags, and has tried to be a "boss" in the early time. Its opening in January 2005, the shop has become the website Cosmetics business leader, daily traffic is often more than Miss Zhang overwhelmed. Due to operating properly and quite popular with netizens, short a year, Miss Zhang's online shop monthly sales have reached more than 5,000 yuan.
Scouring the freight force to push the price advantage
"I didn't start off thinking about being a boss," the idea of starting a store came from being a big buyer. "Miss Zhang, who works for a large state-owned enterprise in Changsha, has a good job," she said. Because she often buy some skin care products online, buy more naturally also familiar with how to open a shop online. Early last year, she tried to open a shop on ebay, selling her spare clothes, gadgets and little skincare products on the Internet at home.
This year she also opened a shop in Taobao, and put the main energy here. Miss Zhang said, "ebay to charge a certain login fees and transaction costs, and Taobao is now free, so Taobao can bring more real profits." Since April this year, her online shop sales have stabilized, the monthly sales have been maintained at more than 5000 yuan.
"Go to a number of well-known brand shop cosmetics counter Amoy, especially in the preferential period, the merchants will send some free gift package." And I sell these gifts online. "The goods in her shop generally have a price advantage," said Miss Zhang. Some brand-name skincare products online price is about 70% of the counter. From the beginning of the shop, Miss Zhang has been trying to send the photos of the products to the Internet. Information about the specific product is as real as possible. such as product name information are very complete and detailed. Since most of the online goods are cheaper than retail outlets, finding the right online shop has become one of the consumption patterns of many netizens.
Active compensation wins customer Word-of-mouth
Open Shop online to earn more than popularity, but also to earn the reputation of customers. Because the shopkeeper's credit is good, the customer can grade for this. Miss Zhang proudly said that her shop credit index has been "five stars" and 100% of the rate of praise. Because the buyer's comments on the shop is the best advertising, her business so much more prosperous.
In June of this year, she saw a foreign buyer commenting on herself in the online shop comment bar. The original is the buyer to the ball in the mail damage, the ball to the buyers hand a bit off the powder, the buyer is not very satisfied. So Miss Zhang offered compensation and sent the gift to the past on the same day. In the end, the customer quickly changed the evaluation, or 100%.
As buyers all over the country, shop transactions are basically through express and other means of transaction. In Miss Zhang's office, two big drawers filled with express orders. The farthest customers are even from Xinjiang, thousands of miles away. However, Miss Zhang said that online shopping if you can meet the transaction, buyers and sellers of course more down-to-earth. One-fifth of her deals were in the business of meeting. Many of the women in Changsha are online to see the goods, the initiative and her contact. And warm generous, sincere attitude of Miss Zhang always get netizens praise.
Choosing a good intermediary to guarantee the security of transactions
Since most of the buyers and sellers do not meet, how to ensure the safety of funds and goods without being deceived? Ms. Zhang said that the people who opened the shop had better open Alipay for trading to improve security. This Alipay is a Web site dedicated to trading tools, equivalent to the supervision of buyers and sellers of third parties.
Miss Zhang gave the reporter an example: She had met a Shanghai customer, after the delivery of the delay was not confirmed, she also did not receive the money within two days. But because she opened the Alipay, 10 days later, the system will automatically confirm the receipt of goods, Miss Zhang still successfully got the money.
Originally Alipay equivalent to an intermediary, and open Alipay is free of charge. When the seller has shipped, the use of Alipay can be displayed online: the seller has shipped. Buyer first payment to Alipay designated online bank, and online display: Confirm payment. When the buyer receives the goods and confirms it, the money will naturally be paid to the seller by Alipay.
"My business risk is relatively small, because I use this brand of skin care products, I buy a five thousand or six thousand yuan of goods, even if not sold out, they can slowly run out." "Miss Zhang said that there is almost no business risk, but if it is a new shop people, we should choose what to sell." For example, the relative risk of selling clothes, because the number of yards of clothing, inappropriate return of trouble more. And clothes are easy to get out of fashion. To sell cosmetics you have to pay attention to shelf life and visibility. It is best to choose items that are not easy to wear and that are longer lasting, but also to consider feasibility. Can learn from other people's experience, to see which goods are more popular.