Opinionaided Products: opinionaided model and its significance

Article Description: A simple analysis of opinionaided, intuition that is more promising than the Quora product model. Specific I will be from the product value base? ⒉ Fly scoop Park su buttocks stupid hammer ⒄ hoop accounted for Chung Yuen  bared the Straightening Yan dare to?

One day, walking and pondering, came up with a question: if you want to do a mobile phone-side question and answer product, what should be done? I think at least the following three points should be achieved:

1 The content of the problem should be based on life, some of the impromptu problems encountered in life, the need for others to give reference advice.

2 for the questioner, can quickly initiate a question and can be answered in a very short time

3 for respondents, can quickly know that there are new problems, and can easily answer

Behold, the foreign product named opinionaided ( see report ), all my ideas have been realized, and done better, exultation.

A simple analysis of opinionaided, intuition that is more promising than the Quora product model. Specific I will be from the product value base, product design advantages and future development space three aspects to talk about:

First, the product value base

The basic logic of a opinionaided product is that a group of people who come up with a vote usually have more accurate opinions than individuals. If you've seen a book like the Million-dollar decision, you'll know that this kind of thinking is quite tenable. What the million decision tells us is that in most cases the quality of group decisions is higher than that of individuals, even if the group is an ordinary person, and the individual is an expert. The strongest corroboration of this view is that the stock market is the result of countless games, no one can control the whole market alone, so the stock price reflects the judgment of the group, and the market is often effective. One interesting example that has been repeatedly cited is:

"January 28, 1986, the United States" challenger "Space shuttle exploded, later found that the cause of the explosion is a solid rocket propulsion defective. The United States has a total of four major space shuttle manufacturers: Lockheed, Rockwell International, Martin Mary ETA and Morton Dioco Company, solid rocket propulsion is made by Morton Dioco Company, Dioco company apparently with the accident has an inescapable responsibility. But without knowing which company caused the shuttle crash, the U.S. stock market unexpectedly reacted to the day, Dioco's shares fell the most, with a loss of 12%, while the other three lost only 3% per cent. This means that most people believe that the crash of the shuttle is closely related to the Morton Dioco company. A detailed market survey conducted by economists at the University of Claremont and Clementmeckenna College found that investors did not get the news that the rockets were defective on that day, and that the Morton Dioco company was not the focus of the media. The crash of a space plane may have been caused by the failure of three other aircraft manufacturers, and the public has made the right choice in the case of four options. ”

The value of opinionaided lies in the fact that people in life do have a lot of problems that they can't decide, big or small, and need to turn to "swarm intelligence". This demand is strong and widespread. Although the existing question and answer site can also answer questions, but one is slow response, and second, the answer is less, can not meet the large number of life in the impromptu demand for help. The appearance of opinionaided just fills this void.

Second, the advantages of product design

The design of this product is to "lightweight" the question and answer process, each with the same simple format, so that questions and answers become very simple and easy. Each question includes: dry text, dry picture and topic classification of three elements, each of which includes approval, opposition and neutral three-choice one and text comment (optional). As shown in the following illustration:

Careful study of each of the product settings, found that the results of careful planning, have to praise the skill of the product designers. It can be viewed from four main aspects:

1) The design of the answer method

One of the three options of approval, opposition and neutrality may be a way of answering the question of simplicity, this minimizes the cost of user participation and, in order to make up for this simplification, adds a text entry box that users can choose to fill in or not fill out, for some enthusiastic and thoughtful users, They can give more concrete and valuable opinions by writing comments, and embody the exquisite hierarchical product design ideas.

2) The design of questioning method

Each question contains three essential elements: text, pictures, and categories. The picture and classification is also required, not optional, this requirement must be the designer to do careful thinking after the decision. Guessing their intentions, about uploading pictures of mandatory, I think is for three reasons:

A The picture wins thousand words, uses the image to be possible to reduce the question text the input, enhances the question the efficiency;

b to play the characteristics of the mobile phone, users can take photos anytime, and then ask questions;

(c) Increase the interest and attractiveness of the quiz.

For the classification of the mandatory, I think it is definitely to the issue of more reasonable distribution, "the right question to the right person to answer." I think it is very cost-effective and necessary to increase the cost of asking questions for the sake of reasonable distribution, because the reasonable problem distribution mechanism is the key to the success or failure of the product, and also the most important design difficulty. Here is a specific discussion of this aspect.

3 problem distribution and filtering mechanism

Just talked about the user must choose a question category, the corresponding is in the answer page, the user can also according to the category to the problem on the line filter (the upper right corner of the filter Vote Stream), the following figure.

You can see that the distribution and filtering mechanism for this problem has two characteristics, first, the classification is unique, that is, each problem can only be subordinate to a category, rather than as a matter of knowing that a problem can be labeled with multiple topic (topic); The second is that the classification is predetermined, not user generated, As long as users choose one of the 24 categories, there is no choice but to choose a random. I think this approach, while reducing the user's freedom, is more efficient and not necessarily less than the topic in terms of distribution accuracy.

Another interesting rule setting is that users can either publish issues to their friends or publish them to everyone (public), and the latter is the default setting. This setting is a good embodiment of the designer's understanding of "swarm intelligence". In the million decision, the author puts forward four conditions for good group decision making, the most important of which is "diversity": the more diverse the composition of the group, the greater the likelihood of making the right decision. Therefore, it is risky to throw a question only at a friend's answer. Because your friends may have similar experiences and tastes, or a "biased sample", the results may not be accurate; Conversely, if you issue a question to more people, everyone has a different background and a different perspective on the problem. The resulting composite results are more likely to be true.

4 User Incentive mechanism

Users who are serious about filling in comments will probably get a good Advice star, and the homepage of the site will scroll through the latest star-gaining users. And Opinnionaided also launched the rankings, under each category, the 6 users who have the largest number of stars, such as the current "life and lifestyle" category where the first user has obtained 1047 stars, seem to have answered at least thousands of questions, and the power of lightweight answers is evident. The sixth-place user has 728 stars, and it's not easy to get on the list. The list of users can be seen as the role of a domain expert, because opinnionaided to their position is top adviser, "the Best (Professional) Advice", is a kind of high honor.

In addition to spiritual stimulation, it is also possible to introduce material incentives in the future, opinnionaided the analysis of the following section.

Iii. Space for future development

I think that behind the birth of opinnionaided might be a reflection of a new business model, the potential value of digging up people's debris time. Now people use mobile phones in the debris time, the main purpose is to kill time or access to information, whether it is possible to do something more valuable? For example, give people advice, to help a little busy, or to help some businesses do some "micro" live to earn a little money. Like opinnionaided in the future is likely to become a variety of business micro-research platform, users can help the business answer to get some convertible points.

Further conceived, this approach can also be understood as a "mobile crowdsourcing (crowd sourcing)" mode, in addition to questions and answers or research, through sophisticated product design, in mobile terminals, people can also do various "micro-work" to make money, so that debris time into productivity.