Optimization of websites should not be taken lightly

Website destruction due to unstable space

The stability of the website must not be relaxed and vigilant. Many personal webmasters have had a profound understanding of website downgrading or being compromised by K due to unstable space. I also had a similar experience. The space I purchased was safe at first, and then there was a problem. As a result, the blog is downgraded. Sometimes there is a stability problem on the first day, and there is a very high possibility of snapshot lagging in the next day. Therefore, when choosing a virtual space, multi-comparison is not a bad choice, so don't be afraid of trouble, if you are at the beginning, you will be in trouble.

All content is collected, and the weight is not high.

Many websites now have the collection function, but it is not recommended that all content be collected here. Although you can see that some sites rank very top when searching for related words, what you see is only a superficial phenomenon, because the ranking of these words is based on the high weight of the overall website, in addition, these websites do not all rely on collection. They are only part of the website or part of the website. However, our small websites do not have enough weight to support these websites.

Multi-domain name binding, suspected of cheating

In order to increase the weight of the primary domain name, some websites will use many resource websites to direct all the domain names of these resource websites to the primary domain name, this is one of the popular black hat techniques and is a very dangerous way to import the traffic and weight of all domain names to the primary domain name. Search engines will consider this as an obvious way to manipulate rankings. It is equivalent that multiple websites use the same website, but they only perform a jump, but different URLs correspond to the same content. Therefore, the search engine cannot be judged, and multiple domain names are bound to the same website, most of them will be punished or downgraded.

The content is not updated, and the snapshot lags behind

The content of some websites is not updated for a long time, such as some academic sites and heavy machinery sites. Its nature determines its update frequency. But for the vast majority of personal websites, if it is a continuous update, and then suddenly stop for a while, and then continue, it will make the search engine unsuitable. Obviously, your update has a very strong regularity, either extremely updating or stopping for a long time. This method is considered to be a matter of ranking manipulation and will generally be penalized for downgrading. I used to downgrade the website due to updates. Therefore, we recommend that the majority of webmasters develop a good habit of updating websites.

Bad neighbors join forces and are implicated in punishment

Sometimes the webmaster will also encounter a situation without solution: no matter how to optimize the website, even if the external links add a lot of regular quality, even if the article updates the quality package, but the keyword ranking is delayed, even snapshots are lagging behind. At this time, we may even doubt our own level. But sometimes the problem is not caused by yourself. It is very likely that it is caused by your bad neighbors. For example, if the same IP address as the website to be punished, the search engine will think that your website is faulty, will be given a period of inspection.