These days concerned about a Web site, a keyword ranking home site has 5 sites, in addition to an official website, at least 2 sites are the same person operating, because the method of optimization, the key point is that some soft text with the links of these 2 sites. So you can be sure that the same person is optimized. Master through a strong outside the chain, to achieve the key words into the target Baidu home page. So what is the quality of the outside chain, through the analysis of the following Master website optimization outside the chain, you can get some inspiration!
The following is the keyword competition screenshot, the show is "high difficulty", Baidu Index of about 2000, and there are 15 auction sites, the first site will attract 40% of the traffic, the remaining traffic still has a lot of site competition. Because this is the precise keyword, so the competition is very intense!
The following image of this site, ranked in the Baidu keyword ranking home, the natural ranking compared to the front, 10 months of the station, is also a new station, Baidu included very little, content is not much, the site design is poor, art is generally, the user experience is not good, these aspects really let people do not interest, but close to 100,000 of the outside chain aroused my attention. But the key is not here, but in its chain of quantity, quality, universality.
Through the analysis of the chain, it can be divided into the following figure several aspects to show, although the chain more, but after combing, there are not many amazing places, are often we can encounter outside the chain form and platform.
The above figure is one-sided to tell us the richness and diversity of the chain, concrete is how to achieve, through my observation and analysis, summed up for the following 4 points:
1, high-quality News Soft text-accounted for around 40% chain Total
News soft text content, basically and its website content match, the article characteristic is: the title contains the main key word and the long tail key word, the content hundreds of Word contains several keywords, may add several text links, some is reproduced. This kind of outside the chain of appearance, may be webmaster have Baidu source of the website or related resources, there may be the purchase of the news outside the chain! Because the article in the promotional products at the same time with the Web site, you can bring a certain amount of traffic, so this is the soft effect of a better way, compared to those soft paper, such as soft articles, such articles are relatively soft, Continuous increase effect is better. If the money is ample, you can try!
2, High-quality soft paper submission-accounting for around 25% of the chain total
Most of this kind of soft text and site content does not match, but there are links in the text, like this article, the purpose is simply to increase the chain, so this article is not soft. This form of submission of soft text, the purpose is to obtain more reprint, increase the number of the chain at the same time without losing quality. Most of this site's submissions are on the A5, and submitted by different authors, estimated to be partly through the purchase of soft text, part of their own writing.
3, search to ask the ads-accounted for around 30% of the total chain
Search outside the chain to ask more, in the answer to the question inside and did not find links, through the Baidu snapshot can be found, is through the Tencent advertising outside the chain, estimated mainly to promote the site, this kind of outside the chain may lead to a large number of outside the chain in a period of reduction, Suddenly more and less outside the chain of the site's impact will be directly reflected in the keyword rankings, should be a happy hidden trouble bar. But the specific is a blessing or a curse, we later study!
4, continuous increase of the external chain
Whether it is that form, stable growth is the safest, but also the best effect, this site from the beginning to now are steadily increasing outside the chain, this is very important, do the key word ranking relatively stable, bad rankings will be more volatile. So again, the steady and continuous increase in the chain is the right outside the chain optimization strategy!
Through analysis, we can see a common site, with a large number of high-quality outside the chain, you can enter the keyword home, these outside the chain can be obtained by various means. This shows that keyword optimization ultimately depends on not the technology, but the resources. Grassroots webmaster may rely on writing soft text to increase the chain, but if you want to become a master, you must enrich their means and resources, first of all to achieve the ultimate, the other can be one by one break.
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