Optimize the classified information website by three strokes

Classification Information Network now appears to have been net, 58 with the city such a large site monopoly, but for the classification of local information, or have to do the head. For example, a friend of the "Chongqing Second-hand It Forum", the use of small areas of classified information to break through, using the forum to condense users, 10,000 of IP per day, stable traffic, income is also good. Of course, this is the problem of the operation and positioning of the classified information network. Have a positioning, how to make the site develop strong, SEO is the site must work. Today to share with you, classified information site How to do a good job seo.

There are two main problems in the optimization of classified information website:

One: The content of the website is not easy to be included

The core index of website search engine optimization is to collect the problem. Of course, the impact factor is very large, but for the classified information site, the content is too repetitive, simple content, words too little, is not included in the main reasons. Look at everyone's web site, such as rental information, the usual practice is to give you a table, let you fill out rental housing a few rooms several halls, rent how much, furniture, home appliances and so on. Such information content with NET, 58 of the same city form, but your weight is someone else's high? NET casually release a message is seconds, but just on the web site, want to pass such content to be included in the odd. In addition, the same nature of the template, such as rental, second-hand trading class is very similar, which undoubtedly increased the similarity rate of the Web page, so that included lower.

　Second: The new station on-line, the daily update of less data

Encountered a lot of classified information webmaster, update 1-2 articles a day, hehe, new station on-line, such frequency for the enterprise station is very suitable. But you are classified information station, Baidu for such a site type is very easy to identify, imagine a regular classification information site every day of the update dynamics is how. Not only by the article column of a few long articles on the solution. From this point of view, at least every day in each category information column to send a few posts.

The above two points problem is common SEO error, of course, only by such means is certainly not. Classification information network want to break through, still have to start with the long tail keyword. Three breakthroughs in the long tail strategy:

1, place name + catalogue page

Classification information sites are known to do the names of the key words, but to see a lot of long tail of the names of the keywords, such as Baidu Index for 89 of the "Kunming stylist" Such a long tail keyword, you can see that competitors are very few. Although there are 58 of the same city, but the content of the page to open it, found just an empty shell, not a post. Hard to dig such a geographical category of keywords, there will be unexpected harvest.

　2. Category Catalogue Page

Catalog page When our important breakthrough, such as the beginning of this article, "Chongqing second-hand It" site, through the classification page, "Chongqing Second-hand video card" "Chongqing second-hand display", or even "Chongqing second-hand mobile phone" to do the home page. Many have very high index of words, if your classification directory page update strength enough, the amount of information enough, have a certain keyword density and chain, are able to do ranking.

　3, character long tail keyword

found that the current site, will be the user's search content to create a separate aggregation page, such as everyone in the site search "train ticket query Tool" The word, then the program will automatically create a similar to the tag page static independent page, rather than dynamic search page. The result of this is through the user to build character long tail keyword, if you can do this step, I believe that the site SEO will follow a floor.

The above is their own information on the classification of web site SEO some experience, but also hope that we have a lot of exchanges. The original paper from the graduation thesis network www.594wm.com, reproduced please specify.