Optimizing the Business-to-consumer Coupon platform how to select keywords

Before writing an article-"analysis of the prospects of the domestic electronic coupon market," which refers to the business of the coupon market, a friend asked me, in the SEO aspect, the coupon platform should be how to select keywords, just in the recent fortunate to be responsible for a Business-to-consumer coupon platform--the price of a coupon. Please allow me to introduce a simple bargain coupons, a discount coupon is returned to the network's coupon platform, return network members can be a very small number of points and balances to buy any coupons, or to achieve a dollar Alipay purchase, coupon types involving more than 300 mall. OK, get to the point, how to choose the keyword for the coupon platform.

　1, "Coupon" and its Baidu dropdown

Since it is a coupon platform, then do not do "coupons" The word seo seems a bit indefensible, see the "coupon" This time Baidu search results, competition is also quite fierce, if your site weight is not enough, then recommend the first optimization "coupon" Baidu Drop-down. The following figure:

　　

The dropdown is relatively easy to optimize compared to the main keywords, but also can bring good traffic.

　2, Year + Mall Word + coupon + discount limit

According to the above formula, you can get many keywords, for example, mall words, mall + coupons, mall + coupons, year + Mall, year + mall + coupons, shopping malls + coupons + How many reduction and so on a variety of combinations, of course, the choice of key words according to your site's own situation to decide, Generally speaking, mall word is more difficult, but the flow is large, if your site's weight is lower, it should first from the long tail of the word optimization, a large number of long tail words accumulated traffic is also very powerful, slowly improve the weight, and then the main mall word, it is worth mentioning is that when your site's weight up, So many long tails will also have their own rankings.

　3, webmaster tools mining Coupons related

Webmaster House has a keyword mining tool, in the query box input "coupons" will automatically generate a stack of coupons related to the long tail words and in accordance with the index size, according to those sort to determine the degree of emphasis on each keyword.

　4, competitor key words

Many times, no matter what we optimize the site, are very like to study competitors, to do the same as the word of the Platform for the promotion of the company's coupons, you can see what the company's coupon competition site, pick a few more well-known, directly optimize their brand words, you can create a page inside the site, For example, I optimized the coupons, I take the "voucher" when the competitor, then set up a coupon page-coupon coupons, general coupons as a mall, and then do this page of the coupon keyword SEO.

All right, about the keyword mining on the Business-to-consumer coupon platform said above four points, there must be other ways, welcome to explore. The original text by Zhang Donglong published in Zhang Donglong blog http://www.zhangdonglong.com/archives/870 reproduced please support.