Perceptual design in Korea-talking about the humanization and individuation of Korean map service

Background

South Korea is a peculiar market, and Apple claims only less than 20% of its market share in South Korea, with only about 10% of Google's market share. However, compared with Japan, South Korea's products have no technical advantages, compared with China, there is no price advantage. A sense of crisis forced South Korean enterprises to survive between China and Japan, the only way is to make their own brains in the design of continuous innovation. The main characteristics of Korean products for simplicity, embodies the human pursuit of simple life, with a natural mentality to deduce fashion.

　

Business

Naver.com and Daum.net are Korea's two largest portals, and their online map services are designed to be very much appreciated and learned. Let's go into the following:

(1) Daum (Map.daum.net) Elegant search box

The unique Drop-down button on the default search box

You can interchange the name in the input box

Click "Add/Remove" next to the search box to increase the intermediate site

(2) Visualization of the signal
What's different is that Daum a perfect combination of search results and Street View. For each search result, you can view it in the streetscape mode. Convenient for users to know more accurately the location of the search.

Click on the camera icon on the search results on the left to display a real Street View on the right.

The eyes of the eagle in the eye of the pointer also to the camera, well echoed the image of the icon on the search results, so that users can easily understand

(3) Visual route search results, with arrows to mark the turn of the curve, each step is very clear.

(4) in the default map, the subway line is always marked clearly, including the site and each exit, it can be seen that the subway in the lives of Korean residents is a very important way of travel.

(5) The path identifies the location of the current user. The user can also choose to replace the current city/region next to the city/region name.

(6) Naver map operation hint Visualization is very image, even if the user does not understand Korean, you can probably understand the purpose and operation of the function indicated in the diagram.

(7) Naver map can switch text view and map view, for example: When users pay more attention to text information, they can switch to the text view, the map only plays a auxiliary role; users are more concerned about the information that is found on the map when they can switch to the map view of the default state.

(8) very unique perimeter search. The Naver map is very focused on the surrounding search experience on the map. This is not common in other maps such as Google Maps, Bing Maps, and so on. Users can search for information about the location directly on the map's bubbles. For example, when a site is selected, the user can view information about the surrounding public transport on the bubble. Select a bus route, and the site that passes through will be presented to the user in the form of a list. Users can choose to start from a site (or to a site), then the bubble will appear under the search box, allowing users to enter the destination (starting point), users can directly complete route search bubbles.

(9) The aerial view of the Naver map is spectacular. 180 degree wide wide-angle shooting effect makes the whole picture magnificent, in addition to 360 degree full screen to enjoy the beautiful island scenery, people relaxed and happy.

Normal mode

Full-screen mode

　

Postscript

Daum map and Naver map There are many other details worth digging, the degree of its interaction and its humanistic concern is praised and lamented. This is always in the user vision and touch touched and shock design is so sensitive. I am thinking: a product to meet the basic needs of users at the same time, more let the user moved, so that users feel is a kind of enjoyment, then who would not like to use such products? Let us strive to create such products, let users fall in love with your products!