Perfect Product search function is a required course of business website

Enter the E-commerce site, the main purpose is to find the goods (whether it is necessary to purchase or information), a clear and reasonable product catalog is the "backbone" of e-commerce sites, users can go through the product directory level to the bottom of the product Classification list.

As shown in Figure 1,

However, this is a kind of product search method according to the thinking of the website designer, lack of respect user experience, also can't embody user's autonomy, find through product catalogue is the list of all products under classification, fail to embody user's personalized demand (such as product specific parameter), Users need to page through a large number of product list pages to find products.

At this time, the powerful product search function will greatly improve the user to find the convenience of goods, but also respect the user's own needs and search habits, while the use of product contrast to effectively motivate users to purchase behavior, such as the "Comparison of selected baby" above. Through my own online shopping experience, found that Taobao product search function to do very well, below please see the screenshot of its search function:

Figure 2, notebook computer by main attribute division: (Click Attribute category to enter the product list under this attribute)

Figure 3, notebook computer search function box:

From Figure 2, 3 can be seen in Taobao search notebook can be first by clicking on the main attributes into the relevant product categories (such as according to brand, screen size, etc.), and can be a progressive search, and then can also use the search box for more personalized search.

Among them, the notebook computer can be limited to search conditions: brand, CPU platform, hard disk capacity, memory capacity, notebook video card type, screen ratio, CPU frequency, memory capacity, optical drive type, price range, after-sales service, Time-to-market.

Other search criteria can be added: keywords, selling way (a price, auction), Ali Wangwang Online, new, second-hand, idle, buy, purchase, consumer protection plan, location, free shipping, coming to an end, coupons, love baby, global purchase.

From the above can be seen, product search constraints from the product database in the product attributes of the refinement (such as on the brand, CPU platform, hard disk capacity, etc.), that is, the product's personalized search is based on the refinement of product attributes, so the product database must be in accordance with the different product categories, And in the product release when the accurate entry, as shown in Figure 4:

Clear and reasonable product catalog is the "backbone" of e-commerce sites, and perfect product search function on E-commerce sites, an E-commerce site if you still stay in the entire site of the full text of the fuzzy search, so that your users through the list of n times to look for merchandise is like a needle in a haystack.

Just imagine, a product can not accurately search the site, to retain users, or even generate purchase behavior? Through the above analysis can draw the following conclusions: the perfect product search function is a required course for business websites, and the search function is perfect based on the refinement of product attributes.