Perfect strategy for decrypting website keyword optimization

With the popularization of the Internet, more and more people are accustomed to getting information from the Internet, but the huge amount of data in the network makes it difficult for users to find the information they need in a short time, and the search engine solves the whole problem. Through search engines, users can quickly and accurately find the information they need. With the development of Internet search engine technology, it has gradually become an indispensable tool for website promotion.

Keyword optimization refers to a long summary of the search engine collection and ranking rules, so that the site's target keyword in a search engine to get a higher ranking, so that more users can find through the keyword and access to the site. The site's target keyword in the search engine has a good ranking, not only can bring a lot of traffic to the site, the site can also increase the order volume.

Today, through keyword optimization to improve the site visibility and traffic has become the majority of webmaster and SEO personnel for the common means of network marketing. So what are the techniques for keyword optimization?

　1. Keyword selection

The site's key words are divided into three categories: Target keywords (main keywords), secondary keywords and long tail keywords. In determining the site keyword, regardless of which one of the above, the following principles should be followed:

Choose keywords from the user's point of view: Assuming that you are the user, what keywords will be used to search.

The chosen keyword must be the word or phrase that the user is most likely to search for.

The Chosen keyword cannot be a generic term or a word or phrase that is not specified.

The final choice of keywords should have relevance, is the corresponding page focus on the center of the discussion.

　2. Keyword layout

As a Site content page or the core of an article, keywords appear in the location or format of different, search engine spiders give attention to the degree will be different, and even affect the weight of the height. Therefore, in the keyword optimization, we should pay special attention to the layout of keywords, can not blindly place keywords.

In general, the site's target keywords are often placed in the site's header information. Relative to the main keyword, the optimization of the secondary keyword is relatively low, you can set the secondary keyword to the site category, and long tail keyword can be used as the title of the article or appear in the content of the article.

　3. Keyword Density

The Web page usually contains hundreds of words, how does the search engine determine which words are the keywords of the page? In fact, the search engine will count the number of words in the page, those repeated occurrences of words or phrases will be considered relatively important. The so-called keyword density, is the number of words and the proportion of words in the page.

In order for the keyword to get a better ranking, the keyword must appear several times in the page, in order to attract the attention of search engines. However, in the end how many times appropriate, the industry, there is no fixed standard, but generally think, a page keyword at most not more than 3 (keyword density in 2% to 8% appropriate), and the page content should be around the key words to expand. However, usually, as long as the keyword distribution is more reasonable and natural, even if the number of times does not reach the above criteria is not too big problem.

This article by the Extreme Marketing (http://230365.com/) original, A5 starting, reproduced please retain the copyright, thank ~!