Personal insights of business models

The concept of business models is now broadly explained in two ways:

1) business model is the way or way to make money.

2) is an enterprise to meet consumer needs of the system, the system organization and management of various resources (capital, raw materials, human resources, operating methods, sales methods, information, brand and intellectual property, the environment of enterprises, innovation, also known as input variables), The creation of products and services (output variables) that provide the consumer with the ability to be self-reliant, and thus have features that they can replicate without being copied by others.

The above explanation did not understand, so the search went, the current business model explained in place, there are two books, recommended to you:

One is "the new generation of business model", through the graphic form to tell the various business models, for me such a novice, without losing a good reading.

One is the whole history of business model, which provides practical cases starting from 14th century to 21.

There is a "innovator's Dilemma", this is suffering from their own knowledge and experience too shallow, not understand, but this is Zhou Hongyi and other industry big guy they all recommend a book, we can see.

The following is by reading the "business model of the new generation", some of the personal knowledge of the summary (roughly looked at, between their own knowledge reserves is not enough, can absorb the things not much, first recorded next):

1, business model, its interpretation is how to create value (such as problem solving), transfer value, to obtain the basic principles of value.

2. Key factors:

Customer Segmentation: What types of customers to solve, the market has the mass market, niche markets, regional markets, diversified markets, multilateral platform. PS. This market does not understand, first record.

Value proposition: Solve what problem, what value can bring to customer. such as new requirements, performance, customization.

Channel access: Deliver value propositions to customers through communication, distribution and sales channels.

Ways are self-service, automation, community, co-authoring.

Customer Relations

Revenue model: From the value proposition provided to the customer.

For example: Asset sales, use of assets, lease assets, subscription assets, licensing fees, advertising charges.

Key resources: The assets needed to realize the value proposition. such as physical assets, intellectual property, talent, finance.

Key business: Business activities that are used to implement and operate business models.

Important activities: Some business, outsourced to other companies, work together. Here is the partnership

Cost structure.

The business model has the following types:

1. Non-binding business model

For example: Customer relationship-based business, product innovation business, basic set-up business.
2. Long-tailed business model

The core is a variety of products sold in small quantities, the need for low inventory and strong platform. than book publishing
3. Multi-platform business model

The associated customer group is associated with the platform. such as credit cards linked to people and businesses, Metro free newspapers, advertising
4. Free business model and free value-added fee

Like Metro,skype.
5. Lure Purchase Mode

such as Razor + blade, loss of special price

6. Open Business model

such as Procter and Gamble, the introduction of external ideas inside the company.

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Personal insights of business models