Personal website No. 3 in: build a local special website
Source: Internet
Author: User
I have seen a lot of personal operations on the integrated station, with a very big interface and hundreds of columns. I seem to want to be Sina No. 2. However, the contents are all copied from other sites. Looking at the statistics, we found that only a few people were found from the search engine in a day. When there is no language, it is still speechless.
Individuals do not have any resource, capital, or human resources advantages when operating large and complete content or nationwide sites. On the contrary, if they join a website with special local characteristics, they will become the King of the mountains.
Compared with the National Comprehensive site, the local website has three advantages. First, content advantages. Featured local websites, mainly local content. The content comes from around you, so you can grasp it more intuitively and vividly. Second, promotion advantages. Special local websites are limited to specific regions. In this specific region, the promotion cost is far less than the national scope. Posters, promotional activities, and public relations local news and media are easy-to-manipulate and cost-effective publicity methods. Third, the advantage of engagement. Local special websites involve things around local residents. There is a new hot pot store, where the food is the best, where the prices for selling things are the most generous, all of which local residents relish. With the interaction between visitors, the website's stickiness will be greatly improved. Fourth, profit advantage. Website interaction is strong, product popularity is coming up, careful businesses will not miss you. Because of a prominent advertisement recommendation and a kind of good guidance, it brings him real gold and silver.
The Ctrip card launched by Ctrip is also worth learning for webmasters who build special local websites. If you can establish cooperation with some local special merchants (for example, if your website brings customers to your website, they will enjoy a consumption discount for the customers they bring to your website ), in this case, you will get the cooperation fees of other sellers while gaining popularity.
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