Point water: The analysis of website optimization of medical and health industry

Baidu is currently the world's largest Chinese search engine, the price is its main income, and reportedly Baidu's revenue 1/4 from the health care industry, while the medical industry about 450 billion production value, about 350 billion sales, and maintain a growth rate of about 17%. Coupled with the aging of the elderly in recent years, disease changes, sub-health population is increasing, all of the public only to know a message: this is a lucrative industry. Point water This article is intended to write a medical website how to do key word ranking optimization, can be written before the analysis of the hospital website in the key word optimization must first analyze the industry status quo, just good continue analysis! At present, the medical profession website can be divided into three categories, including Health Portal class, hospital website and pharmaceutical Business class website!

One, the Health Portal class website

With the adjustment of Baidu in recent years, will be more weights and rankings biased to a large portal site, the current medical industry portal to provide a large number of information content, master the key word rankings and traffic, health class portal includes two kinds, one is the major integrated class portal health channel, such as Sina, Sohu, NetEase and other websites of health channels, there are Chinese, Phoenix and other sites of the health channel, the other is the health network led by 39 health industry portal, including 39 health nets, have asked the net, seek medical medicine nets, good doctors and so on, these sites have a larger health-related traffic, In Baidu most disease key words ranking home page are these websites.

Second, the hospital class website

According to statistics, there are currently two to 30,000 different grades of hospitals, there are countless cosmetic and plastic health care, such as clinics or institutions, of course, not every hospital has been built to promote the site, but there is a hospital to build hundreds of sites to promote, the location of water know that many hospitals are equipped with a dedicated network marketing team, For a disease word to do last several decades hundreds of sites are common things, in the national major satellite TV often see * * Specialist Hospital Ads! Baidu: Guangzhou Hospital, the first 50 pages of Baidu are independent domain name site, the hospital between the competition can be imagined! and the hospital website competition at present to the region and disease type two kinds of competition is the most intense!

Third, pharmaceutical business class website

With the development of E-commerce, the current drug has also begun to sell on the network, the location of water to understand that China has now passed the evaluation of online pharmacies reached more than 20. Professionals estimate that over the next year, the number of online pharmacies to be approved will be far more than the sum of all online pharmacies approved over the past 4 years. The more famous online pharmacy has, health guest net, Happy People, pharmacy network, drug network, as well as some pharmaceutical enterprises, such as Kyushu Tong, pharmaceutical business world, and a number of large and small pharmaceutical information and agents of the Web site, the United States online pharmacies have accounted for the United States the entire pharmaceutical circulation nearly 30% of the market share, in China, If the online drugstore circulation conservative estimate only accounted for 3% of the market, there will be nearly 15 billion yuan scale. In order to compete for market share, the current drug business website competition is also increasingly fierce! This kind of website is mainly aimed at the key words of medicine and the optimization of diseases. Article original in point water blog, address: http://www.cuihonghai.com/20111026280.html

Although the medical industry competition has been more intense, but the cake is more and more big, in the face of such an environment, at present many hospitals are entrepreneurial operation, not marketing, no profit. Only in understanding the medical profession website optimizes the circumstance to be able to enter the effective targeted marketing!