PR value and keyword ranking don't lose the watermelon penny wise

November 8, just last night Google updated the PR value again. For this, many people think that Google's real-time search for the adjustment made, because the distance from the last update time is only about 1 months, but also can be seen that Google has basically restored the frequency of updates. But that's not the subject I want to discuss today, PR value reflects a comprehensive weight of the site, of course, the higher the better, but for the keyword ranking, do not say that your site PR value is high, there will be a good ranking, more PR value rose, but the ranking is down! One of my own website Shijiazhuang Yi Cheng Network, this is the case, this update , PR value up to 3, can be said to give me a certain surprise, because the site is now half a year, but the key words are basically maintained in the original rankings, and some have a small drop! We all know that keyword ranking is affected by many factors, PR value is only one of them. Factors influencing the ranking:

1, Title 2, domain name 3, keyword 4, update 5, original 6, PR value 7, outside the chain of quantity

In fact, the summary of the general situation is an important standard is the user experience degree! We do SEO, of course, to improve the weight, but do not blindly just improve the weight, PR value rose, Baidu weight rose, and sometimes ranking is not the corresponding increase! An old saying goes: Content is king, outside chain is emperor. Outside the chain did, to a certain extent, will gradually improve the weight of the site, but if there is no auxiliary content, no user favor, but also the weight is only high. Now for the search engine, the user experience of the composition of a lot of improvement, the PR value of the update again to demonstrate this! If the chain did, the site also has original content, there are regular updates, ranking is still unmoved, that can only say that no user's favor, this, can be seen from the flow of clues, After all, the flow is our concern, with the flow can talk about conversion rate, which also shows that your site is really useful, I want to appear this situation you should be in the site's user experience on the fuss.

A stable website, do not easily modify the title, keyword, description

I do not want to say more about this.

Second, adhere to the regular updating of content, to carry out the chain

Content is the best original, not necessarily every day, but to be updated regularly;

Outside the chain to carry out, step-by-step, a stable high-quality outside the chain every day, whether the new station or the old station are all harmless.

Third, steadily enhance the weight of the website

This is related to the external chain work mentioned in the 2nd, the whole aspect of the chain should not be too unitary.

Four, increase the website user experience degree

User experience is defined as the perception and response of people to products, systems, or services that are used or expected to be used. To provide product-class web site, in the product publicity, use, service efforts, the provision of service-class web site, in the service description, publicity, follow-up work.

In combination with my Shijiazhuang Yi Cheng Network www.0311cn.com also appeared this PR value rose, but the keyword ranking does not rise, summary analysis, the site has regular updates, the chain work is also gradually carried out, the PR value rose, indicating that the work has not been wasted, but the rankings did not rise, traffic is still not high, this is the most headache. Can say, I just pay attention to the weight of the site, more actual ranking is dropped! Throw the watermelon! Next, the work will focus on the user experience on the transfer, improve flow, retain users, improve the site user experience degree. I believe that there is such, in addition to the weight of the site can improve the ranking of the site.