Practical Knowledge of entity channels for e-businesses zz

1.I don't want to forget my expertise in Entity channel operations after I become an online merchant. I have many years of experience in object path. As long as the dealer wants you, the price, the advertisement, and the rebate. The operation logic is:"Price War". It usually takes a long time to get angry. What you need is terminal promotion resources.Most of the dealers can form a climate. For example, hanging banners, posters, display cabinets, and shopping guides for me..And so on. Old and New DealersPK.

 

2.What is market characteristics. Let me give you an example. Entering the door in winter in Northeast China20 ~ 30Degree, whether to go out or20 ~ 30Degrees, but it is changed to zero. The best selling solution in Northeast China is ice water and ice making. Although the weather in Northeast China is cold, the room is usually warm and very hot. Therefore, it is normal to eat popsicles and drink ice water in Northeast winter. This is called market characteristics. The market comes out with two legs. This is not something you can do.

 

3.Just ask the potential dealer three questions and add one"Squatting"To determine whether cooperation is worthwhile.1.Familiarity with your business situation;2.Familiarity with the local market and consumption characteristics;3.Attitude towards terminal promotion resources. In addition, two hours for the dealer to open the shop and close the store, and observe the service degree of the offline customer. An experienced channel operator can roughly determine a success rate.

 

4.Dealers have4Type.1.Operator type: Waiting for someone to pick up the goods;2.Business Model: You can talk about selling your own products everywhere.3.Pig: let a bunch of employees take the goods out. Today, you sell me 10 thousand yuan, and I will give you two yuan.4.Strategy: various promotion strategies are used to achieve high exposure and trust. There are two types of shipping:1.Buy500Box, I will send it. Buy5Box to retrieve.2.Send messages regardless of the quantity. What type are you?

 

5."The eyes are everywhere thousands of miles away"It is the eye-catching eye that must be trained as a channel operator. This is not just a mouse. Just click a point on the webpage to get a bunch of crap. However, we must rely on years of market experience, Channel Architecture Control, refined agent management, and the cultivation of sales personnel...And so on. The premise of channel management is"Check". The premise of checking is"Yes"."Signature"Yes"Containment".

 

6.The network and entity are combined. The problem is not the network or entity. This is only two channels. Tools, concepts, and operating methods are all different channels. All"Shangdao". The focus is not on whether the two can be combined. However, at present, there are too few people with experience in both network channels and physical trading channels. Based on my experience in physical channels for more than a decade, such people do not exist strictly at present. Everyone is still there"Crossing the river by feeling the stones".

 

7.The first silly thing about management is to hope for the consciousness of employees. This sounds unpleasant. However, if you are dropped from Shanghai to the Xinjiang office, the boss will not call you once a year. Can you continue to work on channels. Will it still be dozens of years old? The boss trusts you. But will you always give your ears to yourself when you are born? I think it's hard. Because all people have inertia. A reasonable control system is necessary.

 

8.The process of selecting a dealer is similar to that of selecting an employee.1.Depends on the strength of the dealer=Does the employee have the ability to work;2.It depends on whether the dealer has a sense of marketing.=Do employees have professionalism and innovation attitude;3.It depends on whether the dealer has the market capability.=How did an employee behave in a previous company. The market capability focuses on4:1.Wholesale order;2.Channel coverage;3.Current local market status of the operating brand;4. Ka.

 

9.The wholesale order refers to the channel radiation capability and channel level of the agent. The number of outgoing agents is usually large wholesalers, with poor terminal control. Agents that directly reach the retail market usually have little help on the amount of output. Big may not be suitable for you, and small may not be bad. This is a fascinating and interesting channel. What do you want is a small-margin factory manufacturing model, or can it form a refined cultivation of brand awareness?

 

10. Channel coverage is a great learning. Some product brands, if all of them are in the same market, will inevitably lead to prices for each other. Some products, such as Coca-Cola, want to see Coca-Cola everywhere. It is better to sell them even in the vegetable market. Therefore, coverage