Preparation skills for Enterprise website construction materials

We have learned about the website's appeal style, and what you need to know is the purpose of building a website: to establish an effective marketing website, you must never be so careless and rashly act, and you can just prepare some information, look for some symbolic pictures and fill them in a package for a professional company. After a long time, the website will be OK. This is an absolute error! You may have learned that your company has already built a network and has achieved some results. You may have been repeatedly advised by the sales staff of the network company to invest in website establishment. Please note that, you must make it clear at the beginning: what can you do with your website? Through the website, what can you provide to visitors or customers, or what benefits do you bring to consumers? Then I am asking myself what benefits I can get from it?

Here, you should note that it is best to find someone responsible for organizing text materials. It is better to be familiar with marketing and have the ability to organize texts, they can consider text organization from the perspectives of enterprises, markets, and consumers. My work experience is that enterprises often provide materials based on their own promotional manuals, color pages, various reports, and technical materials. What I want to say is, these materials are often too technical or purely enterprise-oriented: how long I have been, advanced technology, and honorary title, but lack of consideration from the perspective of customers. Of course, these are good materials, but it is recommended that you have a dedicated person to sort them out.

The following shows the common functions of the website. You can select a method that suits your needs to organize your documents.

1. Publish information
The establishment of an enterprise marketing website can push enterprise information and product information to the Internet to obtain more trade opportunities and market competitiveness. This is the first step for enterprises to approach e-commerce. You should pay attention to this in raising materials and future maintenance. This is a way to increase enterprise marketing channels. You can use the Internet to provide enterprise-related information to the outside world in the most cost-effective way to serve customers. Through the Internet, the latest enterprise News are provided in a timely manner, such as product development, stock prices, and business conditions. You can also use the Internet as a sales auxiliary tool to provide all kinds of real-time enterprise information to the first-line sales staff anytime and anywhere to support sales activities and maintain communication with sales staff at any time, reduce market errors and avoid market losses.
In addition, when collecting enterprise information, you must determine your target visitors, clarify the reasons for others' access to your site, that is, consider the needs of these target visitors, only by providing targeted website information can visitors be better attracted. If visitors are more interested in after-sales services than product prices, the website should emphasize the content of after-sales services.

2. Establish an enterprise image to demonstrate or improve the competitiveness of the Enterprise
The initial role of the Internet is to display the enterprise image, just like the Enterprise Image advertisement published by various traditional media, the difference is that the cost is low, the validity period is long, the speed is fast, and the update is convenient. You should carefully consider where your competitive advantages are, for example, whether an enterprise has received any rewards, outstanding product advantages, and customer service advantages. Take this work seriously and prepare more relevant materials, in addition, you need to understand why visitors come to your site rather than to your competitor's site. At this time, you should perform a more detailed analysis on the competitor's site, let's take a look at what content they provide and what are the differences between the access objects and US. Through such analysis, we can better understand our advantages and disadvantages, so as to develop strengths and circumvent weaknesses. In fact, the analysis of competitor sites should be carried out throughout the construction process of enterprise sites, through comprehensive analysis so as to absorb their advantages and avoid their weaknesses. Therefore, it is no longer enough to consider the "differences between my brand and competitors". You must also ask yourself: "What are the differences between my website and competitors ?" Efforts are made to collect the relevant information of the company and put it on the Internet to shape the corporate image and increase the company's awareness. This will surely win more customers and potential customers for you.

3. Strengthen customer service
The importance of customer service has been recognized by many enterprises. The fierce competition in the market has led to the rapid reduction of product differences, and the personalization of pre-sales and after-sales services has become increasingly prominent, all major enterprises are striving to strengthen publicity in this regard. The website is a highly interactive and responsive media. It collects consumer information and feedback through the website to help strengthen the quality of customer service, in this way, enterprises can win more customers and create more benefits. If your enterprise focuses on services, you may need to define a network marketing style for your services based on the characteristics of your enterprise, and strive to create this style During website construction, if you are able to protect the interests of your customers, sort out the relevant information and demonstrate various measures, it will make a good impression on your customers in the virtual space of the Internet.

4. Display product or technical advantages
In the currently highly competitive market, unless a large company has technical monopoly or product production advantages, it may be difficult for medium and small companies to explore this advantage, the biggest feature of the Internet is its openness and cross-regional nature. Openness determines the sharing of Internet information, which makes it possible for SMEs to compete with large enterprises: through information resource sharing on the internet, small and medium-sized enterprises can obtain market information that is crucial to modern enterprises and cannot be collected in conventional ways. Cross-regional marketing breaks through the regional restrictions of traditional markets, therefore, "The Internet enables SMEs to compete with large enterprises on the same starting line ".

5. Promote new products
Internet is an important tool to communicate with customers and an important channel to promote new products. You can use the Internet to introduce new products to be promoted from various aspects. Test the market response of new products and get immediate feedback. A photo in a business event can be worth a thousand words. It can serve customers by providing enterprise photos, sounds, image files, and other multimedia information.

6. Improve work efficiency
The biggest advantage of the Internet is that it can serve you and your customers 24 hours a day. During our work, we often encounter various problems raised by customers, many of them are repeated. Therefore, you can summarize the most frequently asked questions on the website and give the answers, which are our FAQs, you don't have to worry about repeated answers to these questions to make your work more efficient.

7. Enhance communication with customers
You can immediately obtain and quickly respond to customers' opinions on the company's products and suggestions, and then submit feedback to the customer through the website.