Product business model [from xiewen's online game rules]

Xie Wen said: a network company's business model should answer at least three basic questions: 1)Why? 2) Why can we do it? 3)Why can't others do or do nothing better than what we do.

Why? The superior saying is that the market has demand but no supply,In addition, this requirement is basic, universal, and persistent.The moderate argument is that the existing services fail to meet the needs well,We have a better idea to replace it. The following statement is that what is currently the most popular,We also want to share some of our efforts in this regard. 

Why? The best argument is that we come up with our own idea,In addition, there are exclusive experience, capabilities, resources and preparation necessary to implement the idea.The moderate argument is that we come up with our own ideas and have some experience and abilities,Resources and preparation. The following statement is that although we didn't come up with an idea,However, we would like to copy or slightly change our experience, capabilities, resources, and preparations,But if you invest, everything will be done. 

Why can't someone else do it if they don't want it?A superior saying is that this idea is innovative, and someone else did not think of it,You can either think of it but deny it, or think of it but cannot do it.In the past, when I was talking in the industry, I joked that if your model is 90%People who do not understand, 90% of the people who do not understand disagree, congratulations,At least your idea is new. The moderate saying is that some large companies are also capable of doing this,But this is a denial of their existing model, so they will not do it,Or do not do it seriously.The saying below is that I have been doing this for several months, so I have a first-mover advantage.This statement makes sense when the network industry emerged more than a decade ago,This is because everyone is on the same starting line. Not now,Many large companies have sufficient resources, experience, and capabilities to make any attempt,If it is not a big innovation or a denial of the existing model, but a general fight,Even if you start for two years, it will be easily replaced by others. 

If three points are scored for the top-level statement, two points are scored for the middle-level statement, and one point is scored for the lower-level statement,The top score of a business model is nine points, and the bottom score is three points.A good business model should be at least 7 points, which deserves big investment,Early cast and early work, and below five points is the bad model,It is not worth any effort or resources. Judging from the history and status quo of the network industry,Less than 1% of the total score is 90%, and at least of the total score is. So,A lot of people will not waste time discussing and brewing business models.

BTW: the first three questions are very good and concise. It is very helpful for verifying the idea or other sources of business that you normally think. Remember.