Product Design Experience (6026) the design of "menu" in restaurants

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• Iamsujie:

Students often go to a restaurant to eat. Every time they order food, it seems very painful. One of the sources of pain is the menu. This time, if a product designer makes a menu, what will happen.

 

The first step is to analyze the business and user objectives of the strategic layer. What is the commercial goal of this restaurant? Not necessarily making money. For example, a restaurant affiliated to some companies may have another goal. How is the market positioning, where is the restaurant location, how is the price, and what users are focusing on. If you want to know this, you can continue. If it is Lanzhou ramen, =, = bbb
, It sounds very petty.) I only need to leave the menu to be greasy.

Well, let's assume this restaurant is the most common restaurant, hangbang cuisine, located in the cultural area, with a per capita price of 50.
Blocks are floating up and down, and the target audience is white-collar workers and students nearby. You must have visited many restaurants like this, and the menu has no special features. This book hits the world and not long ago just mentioned the product version segmentation.






In this case, you can just pull it from here-the menu version segments.

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Subdivided versions targeting specific groups: for example, if a couple or a group of friends come, different menus should be taken out. For example, the name of a dish on the "couple menu" can be ambiguous.
Pig's cold dish is called "it's hard to open your love in your heart "...... Wait. Let me vomit for a while. I think the hero will thank you. At this time, the man is no longer sensitive to the price. He may take a woman and watch the menu while enjoying the work,Perfect Combination of business goals and user goals
!

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Subdivided versions for specific time and events: for example, 6 times a year
A meal for college students. At this time, the "we graduated from the menu" was launched, which included some perseverance, some blessings, and some helplessness.

There are also a lot of interesting things, such as the order of various dishes, whether or not to match the image, how to match the image, how to mark the price, and how much other information can be put, I just think there is a shortage of product designers in the restaurant and even in this society ......

Finally, we need to consider the cost. The above operations are good, but is the extra cost worthwhile? This is why I didn't pull the electronic menu, YY
A: How nice the electronic menu is. In combination with a set of systems, the system can automatically collect customer data, when it comes, how long it has taken, how many men and women, and what dishes have you ordered ...... In the future, we will be able to count the number of times each dish is served, and analyze the relationship with price, season, and other factors ...... Coupled with the customer's evaluation process, Digg can make dishes
System ...... The key can also be sorted. For example, if your boss treats you, You will sort the orders by price from high to low. If you want to eat it by yourself, you will sort the orders by the number of times the diners are "TOP ...... After ordering a dish, the menu will tell you "people who have eaten this dish still like it "...... Okay, wake up, over
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