Product design of user action trajectory: Thoughts on user Action trajectory design

Article Description: User Action trajectory design miscellaneous thinking.

recent debate about whether there is a bubble in lbs, especially the color model, and even out of the domestic so-and-so based on the Foursquare mode of the LBS company to mass layoffs of the news. There is no doubt that lbs is one of the basic applications of the whole mobile Internet, and the LBS business model is still in the exploratory period. No matter how many of the Foursquare, Color, Kuipp models how unreliable, how many of the bubble component, does not mean that LBS itself does not have a better future, of course, the future of the success of LBS will certainly not only rely on check-in, flexible social, and so on a few simple models.

In lbs application, the product design for user action trajectory is a topic worthy of in-depth discussion, the user's action trajectory data mining, can derive a lot of interesting applications, imagine a wonderful application scenario:

• According to the user's action track data to make personalized recommendations to users, recommend like-minded friends, food, places, activities and so on;
• Sports enthusiasts use GPS equipment to record their own line of motion, GPS data contains elevation, speed, acceleration and other specialized data, can help sports enthusiasts improve the level of movement;
• Travel enthusiasts share their travels with friends and family;
• According to the action track data of many tourists automatically make the best travel route recommendation;
• Parents used to monitor the scope of children's activities, the boss used to monitor staff work routes and so on;

That's why Apple and Google are also interested in the trajectory of the user's action (IPhone, Android, a record user trail). Of course, all the wonderful application scenarios are based on the premise of not offending the user's privacy.

Currently the user Action track record of the product can be divided into several major categories:

1, based on the independent equipment of the GPS track recorder and related services, such equipment recorded by the user track is continuous. Related products include a-trip.com, foooooot.com, etc.

2, based on the smartphone client GPS recorder and related services, such clients recorded the user trajectory is also consistent, the relevant clients include Motionx,mapmyrun, Runkeeper, GPS kits, trip-journal, Nike+gps for iphone and other

3, based on the smart phone client lbs application, such clients through the user registration and other operations will point string into the user trajectory, the user trajectory is not coherent

Some thoughts on the design of user action trajectory:

1, the user Action track product design main idea

• The user action track is only the manifestation and the carrier, the core value lies in the user's seeing and seeing, the thought feeling.
• In most scenarios, the user action trajectory can be sketched out from several key locations, and there is no need to keep a consistent record of the entire process.
• The behavior in the user action trajectory is a combination of a series of fragmented behaviors, which can be used in the form of micro-blogging, photo-answering, check-in, interactive games and so on.
• For the user to fragmented behavior, need to be in a certain theme scene to have meaning and value, theme scene can be topic, itinerary, activities and so on.
• 5w1h:when, Where, who, What, Why, how.

2, user action trajectory product design to solve the main problems

• How to help users record the wonderful moments in the course of the march.
• How to help you connect the records of a user's march into a journey, a topic, a journey, a memory.
• How to help users to share their journeys and journeys to their friends and interact.
• How to let the user of their own lonely journey, Journey into a group of people's trip.
• How to make good use of the characteristics of user behavior fragmentation.

3, the user Action track product design main element

• Time
• Location/Location
• People
• Weibo
• Photo
• Journey/Itinerary
• Topic
• Question
• Activities/Events
• Share
• Sign
• Polymerization
• Personalized Recommendation
• Comments
• Wait a minute

4, the user action track some fragmentary thinking

The discontinuity of behavior and fragmentation are the main features of most mobile internet applications. Therefore, it is not the best design method to record the user's action trajectory continuously through the GPS recorder. There are several main reasons: Standby time, user behavior fragmentation, action trajectory must have a corresponding theme to give meaning. How to use the user's fragmented action record to form a complete trajectory is the most necessary consideration in product design.

Fragmented behavior to form the trajectory of action, the core question is actually how to use a unified theme to string up these fragmented content. This unified theme can be a journey, a trip, a topic, a question, an event, and so on. Design time can follow the 5w1h, material can include Micro bo, photo, check-in, comments, votes, questions and answers, past (through time and space), the current hot, peripheral, topic, etc.

From the perspective of the model, the user trajectory design should have a variety of pattern scenarios, such as the track of travel, urban life, the trajectory of a certain activity, the different types of trajectory requirements and product design ideas are not the same. Not all scenarios need to record the user action trajectory, but in some applications, user action trajectory is valuable to enhance user stickiness, where is the best design pattern?

About the user action trajectory of product design, free to continue to think.