QQ Happy bucket landlord UI interface design sharing

Hello, everyone, I am a wireless new designer Echo, the first time to do the project to share the mood of chicken hold not live. The oven has not been baked yet. Experience is still shallow welcome to pat Bricks.

Symbian in the Sunset era, wireless phone casual games rely on a more and more powerful platform, the design of the great fists for us to bring a lot of unexpected ideas and surprises, the lines are revealing the designer's meticulous and wisdom.

Happy bucket landlord as a relatively distant products, is our leisure game line of the core, is also the largest user of one of the products. From December 2004 released the first bucket of the landlord game to the current number of platforms a variety of games, the content is constantly enriched, the form of continuous improvement, the user is increasing. Despite the growing number of mobile games and platforms, Android, IPhone, pad and so on have become the user darling, but for the company has been accompanied by the Lorno (Nokia), along with the development of wireless products Symbian and our years-shaped brand image, How to maintain the brand characteristics carefully in the brutal competition, carefully protect the brand, enlarge the brand effect, as far as possible to meet the widest range of users can experience the game is particularly important.

The protagonist's appearance--The new design of the landlord's image:

Happy Bucket Landlord & (ordinary) bucket landlord as the wireless product department's oldest game, an important work in 2011 was to complete the redesign and unification of the image, in which the landlords would remain streamlined in selected images, while the landlords would be refined and enriched in the chosen image, thus forming a " Mobile phone bucket landlord "this integrated brand. The redesign of the character image as the protagonist is one of the important tasks to realize the enrichment and renewal of the brand.

Character design classmate Dodola and Maymei in the early stage of the project on the character design has done a lot of attempts and breakthrough design:

Because of the fun of the landlord this game is suitable for all ages, age coverage is relatively broad, the game itself in the short term of the version is not suitable for subversive style changes, so need to continue the fun before the landlord version of the basic mild and exquisite style line, the new figure and detail of the need to portray more elaborate, the difference is too large is not appropriate. As a game prototype design, can be allowed to exist in the premise of personality, modelling and color bias "mean" to facilitate the widest user acceptance.

The first stage of the manuscript in the design group for submission, we unanimously decided to the initial submission of the Design Group Group Review, Summary of changes and the initial optimization plan, the selection of the program to the product group and leisure Game Group Review, determine the final image. After several times of PK and optimization, the final determination of the new image design style atmosphere, the farmer's childlike and the landlord's wealth and splendor is lively and interesting; the overall color bright and bright, and did a lot of rich movement and expression of the extension; the landlord and the farmer in the form of unification, in the case of simplifying redundant lines, Added to the details of the decoration of the design, cute and not too exaggerated characters to imagine the vivid expression of our game of leisure and fun-so our new image was born!

Game UI Redesign:

New corner is bound to take a new stage, the image of the game after the new UI design is followed. Product requirements for the game UI design positioning is:

Products recommend the use of relaxed, lively elements to highlight the game "happy bucket" atmosphere, can absorb the previous version of excellent project experience, but the color can be discarded has been used in the old version of the Blue department, make bold fresh attempt to convey a new visual feeling.

Here we can compare and see what new versions of the new version have been tried and improved on, based on the old version:

(1) The layout of the new game and interactive reference to the previous version of the Happy bucket landlord design

Vision, the old version of a game down are calm and quiet of the dark blue, long time game eyes are not easy to fatigue; The traditional pattern of the clever cartoon, with obvious classical style and yet lovely, it is worth learning. However, according to the product emphasis on "update", maximize the embodiment of the game "easy leisure" positioning, we may try to use two obviously biased color and cold collocation, compared to the previous version of the overall monochrome design will be more relaxed and lively; more importantly, you can use the color psychological cues to give users a smoother and more comfortable gaming experience. For example, simply starting to guide users to quickly enter the game part (login, partition, player information, settlement and other interfaces) can be used red, yellow color of the warm color, and the need for a long time to focus on the poker interface can be comfortable with dark green or blue-greens mainly cold tones.

(2) The use of familiar folk elements on decorative elements

Think of leisure games will inevitably let us associate to the ancient wooden table, curtain, shade, screen, leisurely teahouse and other scenes, folk casual taste strong, but also highlight the people play psychological when all kinds of innocence, fresh and natural style. Especially in the summer, the appearance of these elements can always bring people cool and refreshing meaning. So in the whole game interface design using wooden tables, scrolls, curtains for elements or details of decorative embellishment, on the one hand, as a traditional visual elements they have their own rich language and emotional communication, has its own unique means of expression and possibilities. Especially in the design process open thinking mode and the addition of imagination to make them more full, on the other hand, more close to their own sense of leisure and affinity positioning.

(3) The whole game as far as possible simple and brisk. Simplifies desktop elements, weakening non-functional design elements to eliminate visual distractions, and allows users to focus more on the gaming experience.

(4) In view of the low utilization of V3 resources, in order to ensure that the interface beautiful and generous premise, as far as possible with the most appropriate and concise performance techniques to cooperate with programmers, front-end engineers to complete the implementation of the entire product, such as the following:

As a new design to learn a lot of places, how to better understand the product needs, how to maximize the avoidance of the platform on the design performance of the actual product after the implementation of the optimal form of the problem ..., such as in V3 or V5 and other lower-end platforms, so that the program to achieve a color value fill or simple stitching he will certainly effortlessly achieve, However, the limitations of the platform and design interface style diversification, especially in the face of large areas of the use of complex style, the program will be very tangled, because the size of the resources of the game can run smoothly has a direct impact. Therefore, in addition to the initial style of the draft, the design of the implementation process as far as possible not to have too many inconsistent with the program logic style, some more transparent and more gradual style can be directly programmed to set, so as to reduce the application of the picture.

V3 Happy Bucket Landlord project has been over for some time, after the release of the game is still similar products in the same platform to get the acceptance of our old users and affirmation, and again thank all the students involved in the hard work of the project.

Source: http://wsd.tencent.com