Quality: Baidu keyword bidding account optimization of the core

Advertising circle in the years of actual combat experience, quality optimization is seen as the focus of the account optimization.

The quality of the main reflection of netizens to participate in Baidu to promote the key words and key words of the recognition degree of creativity. Factors include the click rate of keywords, the quality of creative writing (the relevance of key words and ideas), and the account performance (account effective time, the click rate of other keywords in the account) and so on. By optimizing the quality of keywords, especially the relevance of keywords and ideas, to reduce the lowest display price and click costs.

Then, keyword quality in the end what aspects to pay attention to, the advertising circle feel the main performance in the following areas:

First, the quality of the site (landing page) user experience;

Why is the quality of the site related to the user experience? No matter what search engine (including Baidu), is the user experience as the core. A website can give users as much as possible, real information, then users will stay in the site for a long time, the corresponding Baidu will give more weight. Baidu Phoenix Nest is the same, potential customers in the search box search a keyword and with your background keyword consistent, your creative advertising on the exhibition now before him. And then click to enter the site search information, if you can give your site to provide him with a relatively many things, users stay long, prove that your site user experience to do well, so Phoenix nest corresponding will give you the keyword to improve the quality.

Secondly, the quality is related to the originality and the quality of originality.

Why is there a correlation between quality and originality? For example, your keyword is bidding training, but your idea is about what is SEO explanation. This is a bit irrelevant, then the user finally see such an idea will not enter your site, so Phoenix Nest is not determined that your site will have a high user experience, and will not because of your creativity to give you the keyword to improve the quality.

Thirdly, the quality degree is related to the account structure;

Why is the quality of the account structure? An account contains mainly plans, units, keywords, etc., the planning is reasonable? is the selection of the unit reasonable? is the keyword placement reasonable? Generally the plan should be built according to your project, a few completely different projects can build a few completely different almost, Don't build a few plans for the same project. After the plan is set up, it is the selection of the unit, taking the medical profession as an example, each department can set up a plan, such as "Male division", "gynecology" and so on. Finally, the keyword placement, should be part of the same word of speech in the same unit, such as "Male Hospital which good" "male hospital which one of the most professional" such a word placed in a unit. Only with a reasonable account structure, you can be reasonable for each unit of the creative writing, and finally give users a good site experience, the final quality of the rise.

The quality and the number of clicks.

Why is quality related to clicks? After we say that this has a good account structure and creativity, the rest is on the search engine display volume. What is the amount of display? In search of Internet users, if your account is in line with the user's search needs of the keyword is triggered, the key words corresponding to the idea will appear in the search results page, called keyword and creative show. The number of times you get the show is called "Show" ("Show"). Your creative quality is very high, the search engine will give you a lot of show, the final clicks will become larger. Access to the site more users, experience is good, and thus the quality of high.

In addition, in addition to the quality, the advertising circle that the account structure to optimize the role of the account is also very large!

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