Quick diagnosis of Enterprise website ranking optimization

When we optimize websites for enterprises, customers often ask us about the website. Customers generally send US websites by phone or QQ, so that we can analyze the problem. At this time, seoer will learn how to check the problem in the shortest time and quickly diagnose it. So Fujian SEO tells everyone how to quickly diagnose enterprise websites?

Analysis of competitors

As you all know when you are engaged in SEO work, when you want to make a keyword, first write the optimization solution decisions for the websites that rank the top few in the search result based on the competitor's website, analyze the strengths and weaknesses of competitors, sort out a solution, adjust and modify the customer's website, extract the essence and discard the dregs, so as to surpass competitors.

Use a third-party tool to diagnose various website metrics: Domain name age, Volume, snapshot date, br, pr, and external links. Here, Baidu's weight does not actually exist. It is only a tool used by a third party to judge the website and facilitate comprehensive scoring.

First: Baidu weight

Some time ago, Baidu officially stated that the statement does not exist and is attached by a third party. The snapshot date is also critical to reflect the speed of website content updates and the frequency of website crawlers. External links refer to the number of links from other websites to your website. This is related to the number of presentations. If there are too few external links, the transaction rate will not be high if there is less presentation. The indexing quantity is also very important and can reflect the quality of website pages. The indexing rate refers to the proportion of the number of indexed pages to the total number of pages. The higher the indexing rate, the higher the website quality, the more search engines like it.

II. Website layout

1: from the search engine perspective

After analyzing the competitor's website, we need to diagnose the customer's website. First, we need to check whether the three elements of the website contain the target keyword, whether the accumulation keyword is inserted intentionally, and whether all URL addresses of the website are static, whether the navigation bar makes it difficult for search engines to crawl to obtain Flash or use image settings. These basic problems can be determined whether they are friendly to search engines.

2: From the perspective of user experience

From the perspective of user experience, this article analyzes whether the distribution of the customer's website, topic pages is clear, whether the links are valid or even 404 pages, whether the content is what the user needs, and the distance between the inner pages and the homepage clicks, that is, whether or not the bread navigation settings are too deep is not conducive to search engine crawling. It is critical to diagnose websites from the user's perspective.

The above are some experiences shared by Dr. Zhang. If you have any questions about the website diagnosis, please contact me and discuss them with us.