Quick sell pass sorting rule parsing

Sorting rule Resolution

First, the principle of search sorting

The overall goal of the AliExpress search is to help our buyers quickly find the goods they want and to have a better purchasing experience, and the goal of the search ranking is to give priority to the best sellers of goods and services to our buyers, who can bring buyers the best purchasing experience, Whose goods will be sorted by the front.

In the sequencing process, we will always adhere to the principle of fairness, for all sellers to adopt the same standards, give good sellers more exposure opportunities, reduce the performance of poor sellers exposure opportunities and even no exposure opportunities. We advocate fair competition among sellers, the fittest, can provide the best purchasing experience to our buyers, so that more buyers are willing to come to our platform procurement, and ultimately promote the benign development of the market.

Second, the search sorting mechanism introduction

There are many factors that affect sellers ' search rankings, which are summarized in the following five categories:
1. Product Information Description Quality
2. Relevance of commodity to buyer search requirements
3. Transaction conversion ability of commodities
4. Seller's service ability
5. Search for cheat Cases

In a nutshell, how can sellers ' products rank top:
First of all your goods to be truthful description and information integrity, accuracy, and then your goods and buyers search or category browsing needs are very relevant, on this basis, we will comprehensively consider the conversion ability of goods and sellers past service performance, good product conversion, seller Service good goods will be sorted before, but if there are related search cheating behavior, Will greatly affect the sequencing of your products even without the opportunity to sort.

Let's take a look at some of the factors that affect search rankings in detail:

(i) Quality of information description of commodities

truthful description of commodity information

This is the most basic requirements, you sell what kind of goods, in the description of the product must be true and accurate to tell the buyer, to help buyers quickly make the purchase decision. A dispute caused by a false description can seriously affect your ranking or even the penalty for platform network rules.

Product description information as accurate and complete as possible

The title, publication category, attributes, pictures and detailed description of the product are very important for buyers to make purchasing decisions quickly and accurately and in detail.
1. Title is a key factor in the search above, the seller must clearly describe in the title of the product name, model and some key features and characteristics, to help the buyer to see clearly know what you sell, so as to attract access to the details page to further review.
2. Publish the purpose of the choice must be accurate, should not put their own products not related to the category, not only the buyer to search the odds are relatively small, and the situation will be severely punished by the platform.
3. The properties of the product must be as complete and accurate as possible, as these attributes will help buyers quickly determine whether your product is the product they want.
The main picture of a product is an integral part of the product, and buyers prefer the high-quality, multi-angle images of the objects, because they help them understand your product and make a purchase decision.
4. Detailed description of the information must be true and accurate, the best can be illustrated to the buyer to introduce your product features, energy points, quality, advantages, to help buyers quickly understand. Product pictures of physical photography, beautiful, neat, generous page layout design, will attract the eyes of buyers, enhance your commodity deal opportunities.

with high-quality picture display

We advocate that sellers can be in-kind shooting of their own products, in the display, can be multi-angle, focus on the details of the display, the picture is clear and beautiful, which will help buyers quickly understand your product, make a purchase judgment.
We strictly prohibit the misappropriation of pictures of other sellers, as this will not only cause the buyer to doubt your integrity, and will be severely punished by the platform. If your image is stolen by other sellers, please contact the platform directly to make a complaint, we have the person responsible for handling and severely punish the seller who stole the picture.

Please click here for details of the theft chart complaint.

(ii) Relevance of search demand for goods and buyers

Relevance is the search engine technology inside a very complex set of algorithms, the simple is to judge your product in the buyer input keyword search and category browsing, with the actual demand of the buyer's relevant degree, the more relevant products, ranked more forward.

When we judge the relevance, the most important thing is to consider the title of your product, followed by the publication of the purpose of the choice of the class, product attributes and the details of your product description of the content.

Here are a few tips to help you get more exposure opportunities:
1. Title description is the most serious, true and accurate description of your goods, in line with overseas buyer's grammatical habits, no typos and grammatical errors, please do not use the same description, buyers also have aesthetic fatigue.
2. In the title, remember to avoid keyword stuffing, such as: "MP3, MP3 player, music mp3 player," such as the title keyword stuffing can not help you raise the rankings, but will be searched down the right to punish.
3. Avoid false descriptions in the title, such as sellers selling goods is MP3, but in order to obtain more exposure, in the title of a similar "MP4/MP5" description, we have the algorithm can monitor this kind of cheat goods, while the false description will also affect the conversion of your goods, outweigh the gains.
4. The purpose of the product release category must be accurate, the right choice of class to help buyers through the category of browse or category to quickly locate your product, the wrong placement of the category will affect exposure opportunities and may be punished by the platform.
5. Complete and accurate product attributes, detailed description of the real and accurate to help buyers through keyword search, attribute selection to quickly locate your product.

(iii) trade conversion capability of commodities

We value the ability to trade goods, a product that meets the needs of overseas buyers, the price/freight set reasonable and after-sales service is guaranteed by the buyer wants. We will be a comprehensive observation of the number of exposure of a commodity and ultimately contributed to the number of transactions to measure a commodity trading conversion ability, high demand for high-representative buyers, competitive advantage in the market, so that will be sorted before, the conversion of low-quality products will be sorted by the opportunity or even no exposure, gradually eliminated by the market.

A product that accumulates deals and reviews helps buyers make quick purchase decisions that will sort by the front. If a commodity buyer's evaluation is not good, it will seriously affect the ranking of goods.

(iv) Seller's service capability

In addition to the quality of the goods themselves, the seller's ability to service is the most direct impact on the buyer's purchasing experience factors, we expect the seller and the platform to work together to be able to provide the best quality service to our buyers.

In the search ranking above, we will be very important to the seller's service capabilities, can provide quality services to the sellers ranked ahead, poor service ability, buyers complain of serious sellers will be ranked seriously after even not to participate in the ranking of the penalty, but also may be subject to the platform network rules related penalties.

We will focus on the performance of the sellers in the following areas of service:

* * Seller's service response ability
Included in Alibaba (Trademanager) as well as the responsiveness of the contact now mail, reasonable to keep it online, timely response to the buyer's inquiry will help improve the performance of the seller in response to the rating.

* * Execution status of orders
Sellers release goods for sale, promised delivery time, should fulfill the commitment to the buyer. After the buyer pays, we expect the seller to deliver the goods in time. Empty hanging, clap and do not sell the behavior will have a serious impact on the buyer's experience, will also seriously affect the seller of all products ranked situation, serious sellers all products will not participate in the sequencing, of course, in this process we will exclude non-seller responsibility of the cancellation of the order. In addition, if the act of making false deliveries in order to circumvent the filming is considered fraudulent, it will be punished more severely.

* * Order dispute, refund status
Sellers in the release of goods for sale, should be truthfully described, to the buyer real accurate introduction of their own goods, to ensure the quality of goods, to avoid the buyer after the receipt of goods arising from disputes, refunds of the situation. If the buyer is not satisfied with the time, should be proactive and proactive communication with the buyer, consultation, to avoid the emergence of disputes, especially to avoid the rise of disputes to the need for platform intervention to deal with the situation. We will encourage the sellers who have fewer disputes, and for the serious disputes, the sellers will be punished by the search rankings and not even the ranking, of course, we will also exclude the non-seller liability caused by disputes, refund situation.

* * Seller's praise rate
The seller's praise rate directly represents the buyer's ability to service the goods and sellers after the end of the transaction, which is the most direct embodiment of the buyer's satisfaction, and the seller cherishes his/her buyer's evaluation. We will give priority to high-rated products and sellers, giving more exposure opportunities and promotion resources, for the low-rated sellers to a large number of post-processing or even do not participate in the ranking penalty.

In the execution of orders, dispute refund, praise rate and other dimensions, we will simultaneously observe the overall performance of individual goods and sellers, individual goods performance is poor, the impact of individual product rankings, the overall poor performance of the seller, will affect the seller's sales of all the products ranked.

(v) Search of cheating
For the search fraud fraud exposure opportunities, ranked in the front, the platform will gradually improve and strengthen the cleanup, combat efforts, but also the seller a fair competitive environment to protect our buyers search experience. At this point on the platform clear direction, confidence firm, deal with no mercy, please sellers friends and platform together to maintain a fair, orderly market environment.
For the conduct of search cheating, we will carry out daily monitoring and processing, timely cleaning up the cheating goods, processing means including the ranking of goods, products do not participate in the rankings or hide the commodity, for cheating serious or repeatedly committed sellers, will be the store for a period of time the overall ranking or not to participate in the ranking of the punishment, Especially serious, will even close the account, for repaying.

Common search cheat behavior is as follows:
(The following is a simple list of cheats and simple instructions, some of the cheating has already begun to deal with, the details refer to the corresponding network rules or announcements)

1. The disorderly release of the five categories of black goods

The order link, the Freight supplement difference link, the gift, the deposit, the new product announcement and so on the product as the special commodity exists on the website above, but did not have the stipulation to place in the designated Special publication category.

2. Repeat the shop cheat exposure

Sellers sell the same item maliciously as multiple items.

Click to view "Quick sell through repeat shop rule resolution"

3. Re-open the small account to steal exposure

The seller maliciously registers multiple accounts to publish the same goods for sale.

4. Product title, keyword abuse

In the product title, keywords, brief description, detailed description and other places in the product itself is not related to the brand name and description of the language, to attract more buyers attention or misleading buyers to browse their own products.

5. Product release category Hair

Publishing a product in an inappropriate category or setting the wrong attributes affects the accuracy of the site's product Category list and attribute filtering, which in turn affects the buyer's search sourcing experience.

6. Super low price cheat exposure

Sellers release goods that deviate from the normal value of the commodity, in the default and price sorting, attract buyers attention, cheat exposure.

7. Commodity price and freight upside down

Sellers at ultra-low prices to release goods, while the increase in freight prices, attract buyers attention, cheat exposure.

8. Publishing Advertising Products

Advertising-based products are advertised for the purpose of promoting shops or other goods, attracting buyers to visit but not selling them in real life.

9. Product Sales Speculation

In order to increase the cumulative sales of goods for the purpose, the use of first-selling low-value goods, the resale of high-value goods and false trading methods to enhance the cumulative sales of goods, misleading buyers.

10. Seller Credit Speculation

Credit evaluation is not based on the real trading experience, but mainly in order to improve the credibility of the member to make an evaluation or receive evaluation behavior.

in this reminds sellers friends , do not hold a fluke mentality to try cheating to improve exposure and rankings, also do not imitate other sellers have the cheating behavior, integrity management, long-term development is fundamental. The platform is not currently unable to identify the behavior of these search cheats, but in steps to implement the cleanup and combat, and the history of cheating will be traced and clean up, hoping to cheat the seller to stop the illegal operation and voluntarily clean up the related goods.

For a specific definition of cheating, see the relevant network rules:

"Global AliExpress Platform Information publishing rules"
"Global AliExpress Platform" special category products "management rules"
"Global aliexpress Platform" change product "code of conduct"
"Quick sell pass repeat shop rules resolution"

Iii. common means of search and punishment regulation

The search penalty regulates the means of action on the seller of the individual goods or sellers of all goods, according to the severity of the violation of the circumstances in the intensity of the difference, there are mainly the following three ways:

* * Search down Right, ranked back:

The ranking of all items of a single item or seller in a given time is significantly lower than before, and even all appear at the end of any keyword search result.

* * Search blocking, not participating in rankings:

All items of a single item or seller in a certain period of time do not appear in the search results.

* * Search filter, Product hide:

When the buyer searches, the default does not show the corresponding product, click on the special link to show.

Iv. AliExpress Search Sort the future direction

AliExpress's ranking algorithm has been optimized, the purpose is to let the real integrity of the sellers can have more returns, so that buyers have a better experience, I believe that at this point and the vast majority of sellers are consistent.

Follow-up We will still be the spirit of the buyer's search experience first, more emphasis on the quality of goods and the ability to service sellers, and strive to allow buyers on the platform to recognize the good merchandise more and more, good sellers on the platform to develop better.

The development of the whole search, we will also hold fair, fair, open principles, with the sellers in time to communicate, perhaps some places for technical reasons, temporarily may not be able to do absolutely fair, but as long as you are honest management, heartfelt service for buyers, will certainly have a good return.

The whole search user experience is good, buyers more, then the seller's business will be better. If all is junk goods, cheat sellers, search with the people will be less, the sellers of the day will be more and more sad, and ultimately affect the sellers themselves.

Hope in the development of the search process, there are the full support of sellers, aliexpress search the more do the better, the buyer experience the better, everyone's business will do the better!

There are frequently asked questions about search rankings, see the "Quick sell products Search Ranking FAQs"

Quick sell pass sorting rule parsing