"Cross-border" business model (iv): elasticity

2015-03-20ThorThor

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Enterprise's "elasticity" involves several aspects: organization elasticity, production capacity elasticity, product elasticity and so on.

Organizational elasticity

We often use corporate layoffs as a corporate negative news to report, and the expansion of corporate recruitment as a positive news to spread.

Some time ago the news of IBM layoffs 26% , later proved to be false news, at that time saw the IBM spokesperson said so many numbers, and stressed that the company despite the layoffs (actually thousands of people). But there are a lot of other people who recruit at the same time, in fact this is the company's transformation. It is an unusual thing for an enterprise to adapt to an organization in a rapidly changing market. This is the elasticity of the organization.

In the ideal state. the stronger the organization's resilience, the better the profitability of the enterprise.

Although it looks like this. Especially for the staff is very cruel. But from the perspective of enterprise survival. opportunity to disappear into the market. The abolition of the personnel can reduce the cost, keep the profit margin of the old market, add the new opportunity market. The addition of people can quickly expand their market space. It is also possible to call this organizational elasticity change as an enterprise "transformation". Fashionable words are "cross-border", which may be easier to understand.

But very many companies do not have the ideal organizational flexibility. May be due to the loss of future market demand is not sensitive, may be the fear of new areas, the division of decision-making opinions, or the state - owned enterprises can not break the profit chain, may be the boss of the staff is more nostalgia ... . Have seen a documentary, in Russia, a factory business is not good to dismiss employees, causing employees to protest. As a result, Mr Putin demanded that factory owners not dismiss employees, and factory owners signed the employee rehire pact with dismay. Do not know how the enterprise now, but the enterprise assumes that the loss of organizational flexibility, then you eat same big pot, just can hexibeifeng together.

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Production flexibility

Compared to organizational elasticity. The elasticity of production capacity is easier to understand. That is more demand, more production. The meaning of less demand and less production .

But add an additional condition. Is the production of less time, production costs can not be added, which is competitive for the enterprise . Cloud Computing in the it information industry can do just that. On demand, elastic expansion.

But it's a little hard for ordinary businesses. Since the production requirements are flexible, then the production line to build a few suitable? The common solution now is "outsourcing", from design, production line to personnel. Beck, call the go.

This is especially effective for small businesses, such as mobile phone companies, and maybe 35 of them can. Do the thing, is to do the choice of title, choose their favorite brand trademark style, mobile phone style, function. Choose the manufacturer (Purchasing, production, inventory), logistics, channel vendors. The equivalent of putting a string of pipes, and then put the money into the injection, it is OK . Earn a sum of money. If you don't want to do it, shut up. Easy access. Exit is also convenient.

The noun on the tall is called "industry chain" cooperation.

Domestic and foreign package business to do at the pinnacle of Dongguan, is not only the production of electronic equipment outsourcing of the gathering place. Also used to be a gathering place for men and women to outsource, two outsourcing industries are the same set of ISO9000 Standardized Operating procedures (only the latter have a certificate is unknown), standardization and production capacity of the world's first.

Of course. Enterprises are bigger. Business is relatively stable, part of the link is able to control themselves. For example, product design and operation, as well as software development. This can form their own unique style and competitiveness, at the same time, non-core links using outsourcing as a supplement. Use evil point to say is: "Home red flag is not poured, outside flags fluttering!"

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Product elasticity

See the word elasticity of the product. The first thing that I think of is 3D printing technology. 3D Printing allows the product to almost be arbitrary, want to what kind of.

You can print a "Lin Chi-ling" in the home today, tomorrow to print a "Korean small meat", and after the day after the printing of a "Guo Degang", and whether to wear clothes, clothing can be optional, unfortunately, today's technical limitations, printing is just a statue, up to a inflatable doll .... It's evil again. .... .

anyway 3d The development of printing technology represents a direction of enterprise" product elasticity " -- - and when 3d Printing technology combined with big data technology. Such customizations are not required by the customer. Because Big data technology can directly analyze what you want. Suppose to think farther, to the era of intelligent robots, the future of e-commerce may be such a child:

One day, a Jin in the park to take a walk (may also be eager to pick up money). Accidentally knocked down a meimei. Jin quickly apologized ..... , and began a memorable sweet life: Go shopping, travel, eat food, coffee, bars, discos, hotels, driving ... .. and so on. Time has gone so fast that I have spent all my savings unconsciously. To find a job to make money, so with her reluctant separation.

Looking forward to the next sweet journey after earning your own money ... .

The story is over.

Cast table:

Director: E-commerce company

producer (co-production): 3D printing plants, shopping malls, travel agencies, restaurants, cafes, bars, discos, hotels, car rental companies, gas stations

End-of-title: "No trade, no harm!" ”

From fantasy to reality, the enterprise's product customization ability is still very limited, the vast majority of the industry is homogeneous, differentiated as a supplement to the level.

A car factory can only launch a handful of cars. Each car has a maximum of several colors.

Clothing industry to do relatively well, many styles, but that is by a lot of cheap designers lit up night spell out. In addition to the suit, want to personalize. Finally, we have to rely on consumers to mix and match children, so that countless girls in the closet and the mirror spent most of their lives (for this. Do apparel companies have to take on social responsibility? hehe).

Not directly facing the consumer industry, it seems relatively good, for example: Petrochemical, steel, mining and other raw materials enterprises. However, this kind of enterprise assumes that there is no monopoly resources, it can only face the cruel realm of homogeneous competition.

Steel Enterprises. Assume that the vertical industry chain, such as the production of automobiles, integrates. Will it be a steep profit? It's hard to say, but at least it seems to be stronger than the way to get closed for pollution and profit.

About transformation

Transformation is a kind of organizational flexibility, but not the kind of hiring, layoffs, but will involve a very wide range of areas, the most extreme scenario is the dissolution of enterprises, zeroing. And then another venture started. In the actual scenario, the enterprise transformation will not be so thorough, also cause the enterprise transformation is not thorough and has the big failure risk.

The biggest drag on business transformation. The most fundamental source is the shareholder (the SME is the business owner) and the company's top management, who are vested interests. Shareholders worry about the loss of short-term benefits. and investment risks in new areas. Top management is worried about his job. The middle-level and grassroots staff of the enterprise, although will also complain about the enterprise transformation. But a drastic general strike alone would not constitute a decisive drag.

And corporate culture is less like the core of the transformation of resistance, because people are replaced, the culture has disappeared. In order to maintain competitiveness, to obtain long-term profits, some enterprises choose a slow but uninterrupted transformation, to gradually adjust themselves to adapt to the new market, but most enterprises, especially large companies, often have rigid cervical spondylosis, easy a way to go to the black, do not look back to the realm. Such large enterprises are commonly present in cervical spondylosis. For a lot of small and medium-sized enterprises to grow, provide opportunities for space.

Summarize:

all things are in change, may become larger, smaller, faster, slower, variant, discoloration .... , the enterprise is the same, the surface has not changed the enterprise, can only represent themselves in the aging. Because time does not stop.

The company that keeps a high degree of elasticity is to make itself adapt to the change of the environment constantly. Continue to own life, and gain profit growth.

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Next announcement: "Cross-border Talk" business model (v): Innovation

This next announcement may be void. There are reasons why the job is too busy, and there is a reason why the individual thinks immature. I would have thought that at least a few more books would be needed to support the thinking. I can't wait a little longer now. Can only write a pen. Suppose not to continue to write, the middle author as far as possible to write some other topics of micro-essays. For everyone to entertain.

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Friends: wanted to be responsible for the illustrations of the small partner as a parallel author.

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About "cross-border Talk"

This is a book that is being written on the side and serialized. Inspired by the continuation of "the Day", "confinement", the content of various areas may be related to personal work, life-relevant aspects. is a book that broadens the horizons and communicates ideas. Through the serial, on the one hand to see whether the reader is interested, and on the other hand, in the hope of continuous optimization based on reader feedback.

Even the reader's God is able to reply, giving advice to the reader's name into the chapter of the book.

Through interaction is constantly intact. The first edition of the 6 month is expected to be published in 9 months. Strive for this book more than "confinement" become the toilet necessary artifact.

Related public number: Thor, cross-border talk

About Thor:

the author of the cross-border gossip. IT is interested in history, life, enterprise management and development, business model, psychology,IT and so on.

People have Ben Four, career underachievement, but grumble, want to chest, but not like the resentment of the same complaining about the world. It is the hope and interest of the reader to share the 40 years of growth in the knowledge and experience. Hope to be of value to the reader (at least to be able to pass the boring time).

"Cross-border" business model (iv): elasticity