"G point" in Product Design"

This article is published on @ pmben's personal blog. What is the user "gpoint "? Here I will define this gpoint as a user's refreshing point, which can make the user shine and feel great!

In layman's terms, the G point is a user's demand point. When the user's demand point is met, it naturally feels great. All successful Internet products satisfy one or more GSS of users. This is just the same as the gpoint in real life. You know!

Gpoints are essential for the success of Internet products

All successful Internet products satisfy one or more GSS of users. The initial success was due to its ability to send voice messages. This was a result of the user's laziness, which made it easy for users to use. The success of the QQ address book comes from its ability to synchronize the address book to the cloud. It can process the address book in batches while avoiding the loss of the address book. Users must be comfortable with using the address book.

In layman's terms, the G point is a user's demand point. When the user's demand point is met, it naturally feels great, the level of smoothness depends on the specific interaction design of the product. On the other hand, will the product succeed if the user's G point is captured? This is not necessarily the case!

Kozmo.com: Online warehousing and delivery service provider. Kozmo.com is really cool and convenient for people in the city. You can order all kinds of items from movies to snacks, and then it will take only one hour to get them to your doorstep. Cool? It must be refreshing, and this is also the real demand of users. But for Kozmo.com, this has become an impossible task! After expanding its business to seven cities, Kozmo.com found that sending a CD or a pack of chewing gum to a bucket in a bid could be terrible! Finally, we had to face the consequences of collapse.

Therefore, looking for a user's gpoint is the primary consideration for the product. What requirements does your product meet? Will it be nice for users to use it? If you think you have found the user's gpoint, you can check whether your product really makes the user feel better. How can I try it? You can use either of the following methods:

Based on this gpoint, we start to create a product concept diagram, then build the basic framework of the product based on the Concept diagram, plan each function module of the product, and then design product interaction for each function module. If there are many features, you may need to divide the feature modules into several levels based on their priorities, and then continue iteration. Then, check the user feedback and data during the version upgrade process. If the data is not satisfactory, adjust the data.

This should be the product design process used by most product people. Is this method really suitable here? Before answering this question, let's take a look at the following method!

MVP development model-simplified, direct, and fast

To solve the problem above, another solution is the MVP development mode: build the most streamlined product prototype based on the user's gpoint requirements, this prototype only contains the most basic functional modules. Note that this prototype is the most basic and cannot be used for subtraction. Then, the most basic product prototype can be launched in the shortest time, after going online, you can view the user feedback and data. If this point cannot make the user feel better, then immediately change the product design direction.

For example, people have physiological needs to drink water. After investigation, users generally like sweet water, which is the user's G point. After finding the user's gpoint, we will start to produce water.

Method 1: plan the production quantity, sugar content of each bottle of water, volume, size, pricing, and sales channels of each bottle of water, and then generate them in bulk.

Method 2: produce a small batch of sweet water, a small batch of sugar-free water, and a small batch of salt water, and then sell them. The production direction is determined based on the sales performance.

What are the results of the two methods? During the sales process, we found that users do not buy sweet water. They may just drink some food at ordinary times, but they still drink the most water without sugar. The results can be imagined. The first method is definitely a loss.

When finding a user's gpoint, we should not rush to make a big product plan. Instead, we should establish a minimum and minimum product type for this gpoint. First, let's see if this is a real user's gpoint, is our product truly satisfying the user's G point and making an experiment at the minimum cost? This is a wise choice.

Develop products with users

The second method above is actually a reflection of a product design concept: develop products with your users. Products are intended for users and our own products. Unless you are very familiar with your needs and can find a breakthrough in these needs, it is very difficult to succeed!

Therefore, we advocate developing products with your users. How to develop together? We will use the above MVP development model to launch a product type in the shortest time. We can see that users do not buy the product. If they do not buy the product, we will immediately change our thinking and conduct another gpoint experiment, the above example of mineral water is a good embodiment.

In another example, a foreign network disk product is designed with an ideal network disk, but it is unclear whether the product can meet users' needs. As a result, he did not do any work related to product design. Instead, he just put a video of the product's approximate type and operation procedure on the Internet and counted the number of users who needed the online disk, product Design and Development started after the demand reaches a digital level. This avoids the negative effects of no one using the product after it is designed.

Coincidentally, a Chinese leather shoes wholesaler specially takes photos of all kinds of shoes in wholesale places and sends them to friends and netizens by email to see which kind of shoes have the largest demand. When someone wants to buy leather shoes, the wholesaler will purchase them at a wholesale place and mail them to end users.

These two examples fully demonstrate that we should know when designing products without making preparations. Before proceeding, we should be clear that this product has a low chance of success, do users like it. Start construction again when you are sure you are!