"Pharmaceutical marketing and prescription drug academic Promotion": This book can be used to understand the marketing situation of some domestic pharmaceutical companies Samsung

Just read the author's "This Doctor quit", feeling that the author is a strong insight. Bought this book with the aim of understanding the marketing situation of domestic pharmaceutical enterprises.

Look at this book, feel the state of drug companies relative to the marketing concept is relatively old, the author used some industry-common methods, referring to relatively new marketing concept, sorting out some of the domestic drug enterprises marketing model. Also cited are several practical drug marketing cases (some of the actual designers of the case are vague, seemingly not the author himself or participate in the operation). There are also some specific marketing steps to the operation.

Most of the author's own cases were made at the time of his consulting firm's cross-pass. From the current situation, the company seems to have encountered setbacks, Weibo is rarely updated, the official website directly replaced by a private Chinese Medicine hospital's official website.

In general, this book can be used to understand the marketing situation of some domestic pharmaceutical companies.

"Pharmaceutical marketing and prescription drug academic Promotion": This book can be used to understand the marketing situation of some domestic pharmaceutical companies Samsung