Reading notes: "Rework Again"

Reading notes: "Rework Again"

"Re-rework--more simple and effective business thinking" this book is to read someone else's book and purchase, when the first to get this book to look, feel two points and ordinary books, one is very short, usually a page, up to two pages, two is accompanied by a large number of illustrations, the original thought these illustrations may be used to gather pages But look at some of the illustrations, although they are hand-painted, but can use the image of the way to express a section of the point of view, very much like a software prototype for the hands of the people.

This book contains more than 80 ideas, especially for small software companies to start their own business, and I feel that the software projects I do are also helpful.

Unloading negative article takedowns

Forget the "real world"-some of the principles of the doctrine of large companies will be questioned here, you want to concentrate on my scattered, you re-sell me but not, you have to keep secret I am open, you are bigger the better I keep streamlining, you more functions the better I have reduced the function ... Many of the ideas in this book really run counter to big companies.

Where to learn from the wrong-to learn from the entrepreneurial success of the company experience, the cost is even smaller!

The plan is to guess-now decide what to do this week, not the year-round plan, just find out the next most important task, and then do it, the "next most important task", the feeling is the "next Action" in GTD.

Why grow--the author's point of view refers only to my pain, in the outside of the company to communicate, I often ask "how many people in your company", the implication is that you will not have any good products 10 people, and the author points out that his 37Signals only 16 people, small companies can be more agile, more flexible. small companies have a way of surviving small businesses.

Workaholic--to the point of no avail, to create problems, to disrupt a normal life, to lose judgment, to waste time, to be a poor workaholic, to be totally rejected here, but many companies in the country still rely on these workaholic to support the operation. If a company is doing things in a GTD way, how powerful it is!

Have enough of the "entrepreneur"-who can start a business, you only need a creative, a little confidence, plus a little courage, you can set off.

Action Chapter Go

Leave your footprints in the universe-do something different, leave something to the world, as a programmer, to leave the world with a piece of software that is still in use is my goal in life.

Scratch their own itch-- and "eat their own dog food" is a meaning, often write their own programs to play, their own software do not want to use, can only show that the software should be thrown.

Start doing something-the idea of not implementing is always an idea, and everyone will have a fantastic thought and do it. in GTD, the emphasis is on collection, and some of it is stored in idea, some of which are converted to next Action, and some idea may hatch viable projects in the future.

"No Time" is not an excuse--when you have a strong desire, you always have time to----whether or not you are burdened with other responsibilities.

Painting sand for the world, stand clear-to understand why you struggle, but also to let others understand your beliefs.

Impossible purpose--the purpose can not just be affixed to the wall to become a slogan, but to become a way of life.

As a last resort, do not raise money--as little as possible to spend others, otherwise you will lose control, not long-term development, use other people's money easily addictive, abandon users, delay time.

Your needs are not as many as you can imagine-they are very economical when you start a business.

To achieve the cause, not just entrepreneurship-the cause of the road to profit can not be called a career, but a hobby.

Burn your bridges--you want to run when things haven't started?

Travel light-small companies can quickly make changes.

Advanced Article Progress

Conditions are good-money, time, manpower, experience is not the matter, can inspire creativity, can try to streamline products.

Instead of making a semi-finished product, do half of the products--it seems to be streamlined.

Starting from the core-if one thing is gone and can go on, it is not the core of the business.

Don't focus too much on the details-large, bold whiteboard pens are ideal for planning stages. It is good to use a thick pen when discussing on the whiteboard.

Making a decision is making progress---------positive decisions and decisive advances.

Being a good museum chief--not quite understood.

Put less effort into the problem--try to "cut" when you encounter problems.

Focus on the immutable factors--don't have to chase the latest trends and technologies, but to hold on to the long-lasting nature of the product.

Music is flowing at your fingertips-tools that are bad can also make good products.

Sell by-products-when doing something produces a byproduct.

Immediately on-line-once the product has achieved its basic function, it is illuminated.

Efficiency Chapter Productivity

The illusion of approval-to reduce lengthy reports and draw the interface of the software to run.

Reasons for quitting--sometimes you have to raise your head to ask a few questions when you're doing it: why do you do it? What problem are you solving? Is this really useful? Is this change really going to work? Is this a simpler approach? Is there anything else worth doing? Do you want to do this value?

Interruptions are the enemy of efficiency--how good it is to set a no-disturb time. in Xiao Qiang's promotion note, it is emphasized to set such a period in the daily working hours.

Meetings are toxic – reduce meetings, and if so, put an alarm clock, minimize the participants, make the agenda as clear as possible, start discussions with clear questions, and end the meeting with a clear plan.

Just fine is really good--to solve the problem in a simple and usual way.

Quick and easy-announcing a new outcome every two weeks can inspire the team and keep customers thinking.

Don't be a hero--any task that takes more than two weeks, ask someone else for a look. If you've wasted a lot of time on something that's not worth doing, you have to go away, and the worst is to keep wasting your time.

Sleep on the bed-don't stay up long, if you stay up late, it will bring: stubborn, lack of creativity, low morale, emotional control.

It's all about garbage--the big task is broken down into 6-10 hours of small tasks.

List problems and not solve them--make a smaller list of to-dos.

Decision-making should be small not big-ambitious goals to be broken down into easy to achieve small goals, often make small decisions, you can keep moving forward.

Opponent Article competitors

Refusal to copy-simple replication kills deep understanding, and many of the efforts the creators make for their work are invisible to outsiders.

Commercialize your product – inject your unique ideas into your products or services, including how to sell, how to support, how to explain and how to deliver.

Challenge your opponent--to attract people's attention.

Subtract from competitiveness--do less than your opponents, and beat them.

Who cares what they're doing? -It's not worth paying too much attention to your competitors.

Evolution Chapter Evolution

Develop a habit of saying "no" to your customers--using the power of rejection to achieve your priorities.

Do not climb the customer's high branch-people are changing, the environment is changing, you can not meet all the requirements of all. To make your product easy for most people, this is the potential for your continued growth.

The heat of the mind does not equal urgency-great ideas need to be cooled for a few days. This is in contradiction to the last "fleeting inspiration".

Home convenience is good – advertising and propaganda do a great job and can't make up for a bad user experience.

You don't have to write down a customer's needs verbatim--the real thing is not forgotten. This does not agree, the customer is sometimes not nonsense, a bit of something we deliberately pretend to forget.

Promotion Chapter Promotion

Be humble--when you are not famous, it is the best chance to take risks without scruple.

Develop your own fans-train audiences, say something, write something, start a blog, get a microblog, make a video.

Popularize knowledge, win competition-small companies impart knowledge, can win people's loyalty, big companies because of strict secrecy system and can not do so.

Emulate the chef-don't be afraid to share, but don't expect the authors to share the source code of their new product?

Go behind the scenes-ask the user to visit the company's software workshop?

No one likes plastic flowers-show the world what you are, what you do, what you do, and what you do is too much to make things lose their souls and become mechanically boring.

Media releases are spam-don't send new ads to people who don't know their names, rather than make a phone call and send a personal letter.

Don't worry about big-name media-Big media doesn't necessarily give you good sales.

The drug dealer is the smartest-to launch a trial version.

Marketing is not a department thing-marketing is everywhere, answering phones, sending emails, using products, Web sites, software errors, cashier's, bills can do marketing.

A night of fame is just a legend-don't expect to be famous overnight, but to step by step to do it.

Recruitment article Hiring

Pro-Force pro--sense of translation is not accurate, the original is do it yourself first, before the ball out, I have to personally bring the ball, feel powerless to recruit again.

When you can't stand hiring again-if you're overworked for a long time, it means hiring and not hiring early.

Give up the bull-don't recruit a person, set up an empty position or an empty project.

Strangers at cocktail parties-not a large number of people in a short period of time.

Ridiculous job resume-the use of junk e-mail to throw resumes, to find a real job in the resume of the company-related ideas, the first paragraph is very bad, to the third paragraph has not any bright spots, it is out of the way. In other words, college students who cast resumes should also pay attention.

Years of unrelated experience--5 years of work experience may be false, it is difficult to distinguish between a few years ago spent a few weekends to do something, it is called 5 years of work experience.

Conventional education is nothing--it is estimated that today's society is too much counterfeit, and now companies are looking for graduate education.

Everyone has to work-in a small team, the overseer is a liability, creates jobs, and pulls people to meetings.

Managers who hire independently-independently managers have their own goals, don't need too much guidance, and don't need to check every day.

Recruitment Pen--will write the representative will communicate, also will think.

Masters all over the world-for writing programs, you can not use geographical proximity.

A probationary period is essential-a small project or a virtual project will soon be able to see his actual ability to work.

Disaster relief Article Damage CONTROL

Active control of negative news-from the highest level to publish negative news, but also widely spread, real apology, explain the details, really care about the customer experience.

Speed changes everything-in terms of customer service, be sure to respond quickly.

How to apologize--see a few false apologies, "We are very sorry if you are disappointed", "if you feel that we are not meeting your requirements, we are very sorry", "We are sorry for any inconvenience caused."

Get everyone on the front line-everyone in the team needs to be in direct contact with the customer and cannot create a barrier in the middle.

Take deep breaths-when companies make some changes, remove a feature, change a new policy, they get some quick negative voices, need to restrain the panic, and continue to take a look down.

Culture Chapter

Culture is not created by WHO--see Many of the domestic corporate culture is written out, shouting out.

Decisions are temporary-don't bother about things that don't happen.

Skip rock Stars-give employees full trust, a good working environment and the necessary tools.

Employees are more than 13 years old-all day clock, no Internet access, everything must be approved, producing no brain culture.

5 o'clock put people on time--have to have an amateur life.

Do not listen to the wind is the rain-do not because of a person's mistake to make rules and regulations.

Send your voice-to be truthful, honest, and colloquial.

Need to avoid the vocabulary--need, CAN ' T, easy, fast and so to avoid, to see an extreme words, "We now have to add this function, without this function we can not do, everyone wants it, this is just a small thing, so it should be very simple, you should be able to make it quickly."

The sooner the better is poison--everything is in a hurry and there is no urgency, use emergency commands with caution.

Summary article Conclusion

Inspiration is fleeting – with inspiration, you need to do it right now, with the highest efficiency.

Reading notes: "Rework Again"