Reconsideration on the marketing of medical search engine

These days for search engine marketing in the medical industry operating applications rather puzzled, had to rearrange ideas, and move forward again.

1. Search engine marketing in medical industry

The search engine marketing in medical industry is to carry out the network marketing activities of the hospital by means of search engine (platform), which brings economic benefits and popularity to the hospital. The focus of all these concepts is not the medical industry, but the search engine marketing, we as SEM practitioners must remember that the real separation from any particular industry, such a way forward will be more expansive. However, it is not that the attributes of a particular industry are unimportant, but rather important, which is a necessary factor for our professional success. That is to say, the universality of search engine marketing idea, the operation method is must master, but the specific industry domain is when we really enter the time, needs the supplementary knowledge, according to the search engine marketing path, will these knowledge merge in, according to the search engine marketing method to analyze the marketing point of the industry, we want to marketing what thing , just as we want to sell some of our products, what our products have functions, what advantages our products have. And these are the basic concept of marketing, is the market analysis.

2. Market positioning analysis of the medical profession

To the medical profession market analysis, in fact very general market analysis thought should be the same. Because the essence of the market is the equilibrium process of supply and demand, so the market is a dynamic, rather than static, where the demand is constantly changing, even the same demand, will use the initial stage of the development of a certain level, the pursuit of higher quality services. The medical profession is the same, will also be with the social progress of health requirements gradually increased, before many think is treatable disease, with its impact, its population expansion, will gradually attract attention, when the new demand for medical care will appear. Demand is to guide producers to produce supplies to meet these needs, not to produce them, and then to consider any sales going out. So not open a hospital, waiting for the patient's appearance will be done, but to analyze, especially private hospitals, for policy factors are also to be considered clearly, which services we can provide, and not only demand can supply, policy is a prerequisite. After these conditions, we begin to locate the market, the target population of our needs, the attributes of these populations (gender, age ...), the range of activities (marketing coverage), the capacity to pay (service pricing), and so a series of analysis to be in place.

3. Search Engine marketing planning and implementation

Next we have to do is to narrow the market analysis of the search engine marketing, that is, through the network, accustomed to the application of search engine customers. We will be planning search engine marketing ideas and strategies, and colleagues have been arguing over the entry, comprehensive coverage and step-by-step, in the stability of the pros and cons of development, and now think about it, think before immature. In fact, every strategy can be successful, the key is in place, if the SEM team is very mature, economic strength, market analysis grasp very well, the provision of medical services and no problems, then take a high-profile way, full spread is no problem, even if there is no word of mouth accumulation, can also through a number of special services, quickly open the market, as long as the early stage can be stable, the growth rate of the latter is certainly quite alarming. This is my personal favorite way, but have to admit, at all times is also a better strategy, its risk is far less than the former, in a relatively small hospital work, I take the strategy is such, biting the second position, do other forms of network information means, focus on Word-of-mouth publicity, So even in the search engine rankings are not ideal, but the heart of the patients will still find us. PS: To the peace of mind to face what they do not like, is that we have been adhering to, although some abnormal, but feel that adaptation and change will allow themselves to grow, thank opponents, thank those who have made me hate things.

The medical industry's search engine marketing to be successful implementation, the Executive force must be in place, whether right or wrong, the performer must be the fastest speed to execute, so that when there is a problem when the first time to get feedback. Any decision can not guarantee its accuracy, but must ensure its executive power, that is, the leader needs to do the right thing, the right decision, and the performer needs to do the right things, the decision to implement in place. Often the right things are not guaranteed, there should be a sense of smell other people can not detect, which can not be said, but they still self-confidence, perhaps a lot of leaders and managers of the difference.

This article by the Medical Marketing Bo main (Carefree Tour) Original, reprint please specify the Source: Www.120sem.net. qq:1271200549 Welcome to the exchange of bricks!