Requirements for writing a business plan

Writing a business plan requires 6C standards first.

The first is concept (concept ). Is to let others know what you want to sell.

The second is MERs (customer ). The scope of customers should be clear. For example, if all women are customers, are women over fifty years old and under five years old also your customers.

The third is competitors ). You need to ask, have you ever sold your products, whether there are substitutes, whether the relationship between competitors and you is direct or indirect.

The fourth is capabilities ). Do you understand what you want to sell? For example, if a restaurant is opened, if the master cannot find anyone, will he cook it? If you do not have this ability, at least the partner will do it, and then you will not have the ability to appreciate it, otherwise it is best not to do it.

The fifth is capital ). Capital may be cash or tangible or intangible assets. It should be clear where the capital is, how much it has, how much it has, and how much it can borrow.

The last is continuation ). What is the future plan when your career is doing well.

Generally, there are three major parts of a business plan. The first is the business ontology, which is the main content of the business. Then there is financial data, such as turnover, cost, profit, and the amount of capital turnover required in the future. The third is supplementary documents, such as patent certificates, professional licenses or certificates, letter of intent, and letter of recommendation.

10 chapters of the Business Plan

Generally, you need to write a summary of a business plan on a previous page. Next, you need to write a detailed section of the business plan, which is generally divided into ten chapters.

Chapter 1: Career description. You must describe what industry you want to enter, what products (or services) You want to sell, who are the main customers, and whether the lifecycle of the industry is in the initial stage, growth, maturity, or recession. In addition, the enterprise should adopt the sole proprietorship, partnership or company form, plan to open the business at the time, and how long the business will last.

Chapter 2: products/services. You need to describe what your products and services are, what are their characteristics, what are the differences between your products and competitors, if not especially why customers want to buy them.

Chapter 3: The city often needs to first define the target market where it is, whether the city has existing customers or develops new customers in the new market. Different customers in different cities have different marketing methods. After determining the target, determine how to go public, promote, and price, and make a budget.

Chapter 4: location. Generally, the company's choice of location may be less influential, but if you want to open a shop, the choice of the store location is very important.

Chapter 5: Competition. Competition analysis is particularly required in the following three cases: 1. start a business or enter a new market; 2. when a new competitor enters the operating market. competition analysis anytime and anywhere is the most effort-saving. Competition analysis can be done in five directions: Who are the top five competitors, how their businesses are, how similar they are to their own businesses, and what they learn from them; how to do better than them.

Chapter 6: Management. 98% of failures of small and medium-sized enterprises are due to lack of management, 45% of which are due to lack of competitiveness and there is no clear solution yet.

Chapter 7: Personnel. We need to consider the current, six months, and the next three years of personnel needs, and specifically consider which technical talents need to be introduced, full-time or part-time jobs, how to calculate the salary, and the required personnel costs.

Chapter 8: financial requirements and application. Consider the use of financing funds and working capital turnover, and predict the profit and loss statement, balance sheet and cash flow statement for the next three years.

Chapter 9: Risks. It is not to say that competition is a risk. The risk may be the risk of Import and Export exchange, the risk of fire in restaurants, etc. Pay attention to how to deal with the risk when it comes.

Chapter 10: Growth and Development. What should we do next? How should we do it three years later? This is also what we should mention in the Business Plan. Enterprises must be able to operate continuously, so they must be able to achieve diversification and globalization during planning.